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<title>Yahoo! UK: Pressroom</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk</link>
<description><![CDATA[Pressroom news and press releases]]></description>
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<language>en-us</language>
<pubDate>Mon, 13 May 2013 12:58:48 GMT</pubDate>
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<title>Yahoo! launches new Yahoo! Weather app for iPhone and new Yahoo! Mail for tablets</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/new-yahoo-weather-mail-tablet.aspx?link_page_rss=245313</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/new-yahoo-weather-mail-tablet.aspx</guid>
<description><![CDATA[Yahoo! is today announcing the launch of a new Yahoo! Weather app for iPhone and new Yahoo! Mail apps for iPad and Android tablets. The new Yahoo! Weather for iPhone brings together beautiful, crowd-sourced images from Flickr with local and international forecasts. The new Yahoo! Mail apps include features such as full screen reading mode and advanced organisation tools, specially designed for tablets.
 
Checking the weather or our email is part of our daily routine, but who says it has to be routine?
 
These two launches take full advantage of the unique aspects of mobile devices and Yahoo! Weather draws from Flickr to make daily habits, like checking the weather or email, more inspiring and entertaining.
 
New native versions of Yahoo! Mail for iPad and Android tablets.
New features include full screen reading mode and advance organization tools, specially designed for tablet. To find out more about new versions of Yahoo! Mail for iOS and Android please go to http://www.ymailblog.com/blog/2013/04/unbox-your-mail-with-yahoo-mail-for-tablets/.
 
Yahoo! Weather for iPhone is a window into the places you care about. Bringing together beautiful images from Flickr with local and international forecasts, you can now SEE the weather, not just read the weather. What&rsquo;s more, tap the temperature for a quick view of the forecast or scroll down for precipitation, wind and pressure, a radar map, and more. Yahoo! Weather for your iPhone is launching internationally in 30 languages, available for free from the App Store. For more details, please go to http://blog.flickr.net/en/2013/04/18/the-forecast-is-beautiful/. <img src="http://pressroom.yahoo.co.uk/rss.ashx?id=705379" height="1" width="1" />]]></description>
<pubDate>Thu, 18 Apr 2013 13:54:31 GMT</pubDate>
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<title>Yahoo! Announces Expansion Plans in Dublin</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-announces-expansion-plans-dublin.aspx?link_page_rss=244356</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-announces-expansion-plans-dublin.aspx</guid>
<description><![CDATA[Company to add more than 200 jobs at its Dublin Operations Center
 
DUBLIN, 21th March, 2013 -- Yahoo! today announced expansion plans to its Dublin Operations Center, adding more than 200 new employees in the next 12 months.  The company has already started recruiting for customer support, technology, operations, HR and finance which will support Yahoo!&rsquo;s business across the Europe, Middle Eastern and Africa (EMEA) region.
 
For the past decade, Dublin has been a great home for Yahoo!, with its talented international workforce, strong business environment and sophisticated technology infrastructure.  Yahoo! opened its doors in Dublin in 2003, and what started as a small team has already grown into a multilingual and multicultural workforce today.
 
The Dublin team provides world-class customer care, technical and operational support, and finance-related services for the entire EMEA region.
 
Senior Yahoo! executives met with both An Taoiseach Enda Kenny TD and the Minister for Jobs, Enterprise and Innovation, Richard Bruton TD, as part of Ireland&rsquo;s Industrial Development Agency (IDA) investment missions in the past year.
 
&ldquo;At Yahoo!, we&rsquo;re all about making people&rsquo;s daily habits inspiring and entertaining, and our team in Dublin helps make this happen everyday.  It&rsquo;s  the face of Yahoo! for millions of users and advertisers throughout EMEA,&rdquo; said Christophe Parcot, VP and head of EMEA.  &ldquo;We&rsquo;re keenly focused on recruiting and developing the best talent in the industry, and there is significant opportunity at Yahoo! for the right individuals who want to grow their careers with a global digital brand.&rdquo;
 
An Taoiseach, Mr.Enda Kenny T.D said "I'm delighted to welcome the further expansion of Yahoo! in Dublin with 200 new jobs.  Ireland is becoming the internet capital of Europe with companies like Yahoo! offering great opportunities to our passionate, highly-skilled work force.  The Government, through its Action Plan for Jobs, will continue to make the changes to ensure Ireland remains competitive and a natural home for digital companies.  Yahoo!'s growing footprint in Ireland is a welcome statement of its commitment to this country."
 
Mr.Richard Bruton T.D, Minister for Jobs, Enterprise and Innovation added &ldquo;ICT is a key sector we have targeted through the Government&rsquo;s Action Plan for Jobs, and since we took office more than 10,000 additional jobs have been created in this sector.  Today&rsquo;s announcement that Yahoo!, one of the biggest brand names on the internet, is expanding its operations in Dublin and more than doubling its workforce here with the creation of 200 jobs is great news and further evidence that the plan is working. We in Government are determined to continue building on this, to attract further investments and create the jobs we need.&rdquo;
 
Barry O&rsquo;Leary, CEO at IDA Ireland said &ldquo;Yahoo! is one of the jewels in the crown of the Irish-based &ldquo;born on the internet&rdquo; companies. It has successfully been running its operation here for nearly ten years. The Yahoo! decision to expand here is very welcome news for the Irish economy and further endorses the country&rsquo;s reputation as a location to service the whole European, Middle Eastern and African regions.&rdquo;
 
For more information about Yahoo! and about the positions available, please visit http://ie.careers.yahoo.com/
 
 
About Yahoo!
Yahoo! is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for users, Yahoo! keeps people connected to what matters most to them, across devices and around the world. In turn, Yahoo! creates value for advertisers by connecting them with the audiences that build their businesses. Yahoo! is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and Europe, Middle East and Africa (EMEA) regions.
 
For more information contact
Catherine Reichert, Yahoo!
reichert@yahoo-inc.com
Mobile +33 (6) 24 33 29 57
 <img src="http://pressroom.yahoo.co.uk/rss.ashx?id=704532" height="1" width="1" />]]></description>
<pubDate>Thu, 21 Mar 2013 08:00:00 GMT</pubDate>
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<title>Yahoo! Hits the Road with global entertainment festival culminating in Europe with headline sponsorship of Yahoo! Wireless Festival</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-hits-the-road-wireless-festival.aspx?link_page_rss=244116</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-hits-the-road-wireless-festival.aspx</guid>
<description><![CDATA[London, 12th March: This summer, Yahoo! will be "on the road" in the U.S and Europe to surprise and delight our users, advertisers, and partners, with some of the world's hottest bands, comedians, and surprise guests. The tour culminates in Europe in headline sponsorship of Yahoo! Wireless festival.
 
Yahoo! On the Road&trade; is not just a road trip &ndash; it&rsquo;s a mobile entertainment and innovation festival.  From New York City to San Francisco and Berlin to London, we&rsquo;re looking to stop you in your tracks. Whether it&rsquo;s a celebrity surprise during your morning coffee break or a major concert performance on your drive home - Yahoo! is hoping to make your daily routines anything but routine.
 
On 12th -14th July, Yahoo! On the Road&trade; will roll into the iconic Queen Elizabeth Olympic Park in London to round off the three month road trip. Yahoo! Wireless Festival is the UK&rsquo;s number one urban/ pop festival and the destination of the summer. All the action will be brought to life across Yahoo! across the world.  
 
YAHOO! WIRELESS FESTIVAL LINE-UP:
 
FRIDAY 12 JULY
Justin Timberlake, Snoop Dogg, Trey Songz, John Legend, Miguel, Ke$ha, Wretch 32, Conor Maynard, special guest Frank Ocean, Iggy Azalea Bingo Players.
 
SATURDAY 13 JULY
JAY Z, Emeli Sande, Rita Ora, Kendrick Lamar, Miguel, Macklemore and Ryan Lewis, DJ Fresh/Live Special guest Calvin Harris, Flux Pavilion, Zedd.
 
SUNDAY 14 JULY
Legends Of The Summer featuring Justin Timberlake and JAY Z, A Tribe Called Quest, NAS, A$AP Rocky and Rizzle Kicks
 
"We&rsquo;re excited to hit the road throughout Europe to inject a little inspiration and entertainment into our user's daily routines," said Kathy Savitt, Chief Marketing Officer at Yahoo!.  "Our final stop at the Yahoo! Wireless Festival will be a terrific opportunity for our users to try out Yahoo!'s latest product innovations while catching some of the best live music performances in the world."
 
Starting today fans can track the course of Yahoo! On the Road&trade; across the US and Europe and follow all the action from Yahoo! Wireless Festival, at yahoo.co.uk/ontheroad and buy tickets for Yahoo! Wireless Festival at www.wirelessfestival.co.uk. Plus, users are invited to join us wherever we stop and gain access to performances and VIP experiences by using Yahoo! products such as Flickr, Yahoo! Groups, Yahoo! Mail, Yahoo! Answers, and during surprise celebrity visits in each city.
 
Live Nation&rsquo;s UK Marketing Director, Jasmine Skee added, &ldquo;It&rsquo;s an exciting time for Live Nation with the Wireless brand being more popular than ever, and now we&rsquo;re thrilled to have Yahoo! on board to take the festival to the next level. We&rsquo;re confident that this partnership will enhance the overall customer experience and we&rsquo;re really excited to tap into the fantastic products that come with the Yahoo! offering.&rdquo;
 <img src="http://pressroom.yahoo.co.uk/rss.ashx?id=704251" height="1" width="1" />]]></description>
<pubDate>Tue, 12 Mar 2013 07:01:00 GMT</pubDate>
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<title>Yahoo! launches How Money Works</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-launches-how-money-works.aspx?link_page_rss=243773</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-launches-how-money-works.aspx</guid>
<description><![CDATA[What does the Bank of England actually do? And how is quantitative easing like selling a signed Gary Lineker football? To help answer these questions, Yahoo! is today launching a 20-part animated video series called How Money Works that deciphers those money queries that have become a habit for millions of us to ask every day.  After delving into the topics that users have been searching for online, Yahoo! can reveal that tax returns, state pensions and credit card queries have dominated searches so far in 2013. Pensions and credit cards have yielded more searches on Yahoo! than global heartthrobs Justin Bieber and David Beckham combined. The How Money Works videos are a fun, bite-size explanation of the top issues that get people searching and affect us all in the UK.  Using quirky animation and voice over from comedian, Ed Byrne, the videos answer  questions on everything from personal finance (Is buying a house a waste of money?) and national issues (What is quantitative easing?) to global economic conundrums (Will China own us all?) and the plain puzzling (How do cash points work?).  James Andrews, UK finance editor at Yahoo: &ldquo;Millions of our users are clicking on finance and economic stories every day and searching for answers showing how much these questions are top of mind.  But there can be a lot of jargon. So we&rsquo;ve put together videos on Yahoo! Finance that cut through the gobbledygook to get your head around the issues and hopefully help you make better financial decisions. Or at least sound like you know what you&rsquo;re talking about in the pub!&rdquo;  There are 15 more videos in the series, one launching every week, answering other such baffling questions like  &lsquo;Is There Really A Pensions Crisis&rsquo; and &lsquo;Who Is Protecting My Money&rsquo;.
The videos can be found on the Yahoo! Finance pages http://uk.finance.yahoo.com/news/how-money-works/  For further information contact:
Caroline Macleod-Smith
Yahoo!
cms@yahoo-inc.com
+44 (0)207 131 1994   
 
About Yahoo!
Yahoo! is focused on making the world's daily habits more inspiring and entertaining.  By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world.  In turn, we create value for advertisers by connecting them with the audiences that build their businesses.  Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog (yodel.yahoo.com).<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=703812" height="1" width="1" />]]></description>
<pubDate>Mon, 25 Feb 2013 13:35:00 GMT</pubDate>
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<title>Flickr’s tips for safer photo sharing on Safer Internet Day 2013</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/flickr-tips-safer-photos.aspx?link_page_rss=243153</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/flickr-tips-safer-photos.aspx</guid>
<description><![CDATA[Every day we upload millions of pictures to the internet, each one telling its own story and so does the data attached to it. This year, as part of Safer Internet Day 2013, Flickr is helping you understand how to make sure your photos are as secure and private as you want them to be. More than 3.5 million photos are uploaded daily to Flickr (that&rsquo;s almost 2500 a minute) and Jennifer Davies, Sr. Product Manager, EMEA Social and Communities has some tips to help you protect your photos.
 

Privacy settings &ndash; As with all social network data, make sure you are aware of your privacy settings. Flickr allows you to make your photos as private as you want them to be and change the default photo privacy settings accordingly &ndash; you can change these for your whole account or for each individual photo on Flickr, and choose from the options of Public, visible to Friends, visible to Family, visible to Friends &amp; Family, or Private.
Geolocation data &ndash; Some photos store data that carries map locations &ndash; 300 million Flickr photos are geotagged. Double-check to make sure your photos are not geotagged if you don&rsquo;t want people to see where they&rsquo;re taken &ndash; Flickr also allows you to set up geofences around locations such as your home or your children's school which automatically ensures that pictures taken here never publicly show the geolocation.
Appropriate content &ndash;If you stumble across a photo you know shouldn&rsquo;t be there or you feel should include stricter content control, report it! This way services can review it, restrict it and take it down if needed.
Control and reuse &ndash; At Flickr, your photos are always yours. You can also choose to make your photographs available for others to use through the many flavors of Creative Commons licenses &ndash; there are currently over 200 million Creative Commons-licensed photos on Flickr.

  
Along with some of our partners, we have a lot of great ways to get involved this Safer Internet Day. Check out our ideas, and let us know how you&rsquo;ll be involved. We&rsquo;ll be covering the events of Safer Internet Day on Twitter at @YahooSafely.
 
Download the new Flickr iPhone app at http://www.flickr.com/.<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=703206" height="1" width="1" />]]></description>
<pubDate>Tue, 05 Feb 2013 09:01:00 GMT</pubDate>
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<title>Yahoo! launches new Yahoo! Mail and New Flickr app for iPhone and iPod touch</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/new-yahoo-mail-flickr.aspx?link_page_rss=241757</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/new-yahoo-mail-flickr.aspx</guid>
<description><![CDATA[This week Yahoo! has announced several important improvements to Yahoo! Mail, and a new Flickr app for iPhone and iPod touch. Yahoo! Mail has been redesigned to be fast, easy and available anywhere with four products rolled-out &ndash; an upgraded Web mail experience, new apps for iPhone/iPod touch and Windows 8, and an upgraded app for Android.
 
The new Flickr app is designed to make it easier than ever to capture, share, and discover beautiful photos -- all from the palm of your hand. This latest app also includes many of the best Flickr.com features, including editing and managing your photos, and making them accessible wherever you are.
 
To learn more about the new Yahoo! Mail, check out the Yodel blog by Marissa Mayer and see our Mail blog. For more on the new Flickr app, check out the Yodel blog and the Flickr blog.<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=701690" height="1" width="1" />]]></description>
<pubDate>Thu, 13 Dec 2012 10:23:00 GMT</pubDate>
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<title>Yahoo! UK Year in Review 2012 – The Top Ten of Everything</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-uk-year-in-review-2012.aspx?link_page_rss=241257</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-uk-year-in-review-2012.aspx</guid>
<description><![CDATA[
Yahoo! UK&rsquo;s annual look at top trends and stories, as gleaned from billions of online  searches reveal the Olympics, gadgets and football caught the nation's imagination in 2012
Kate Middleton knocks  Cheryl Cole off the most searched celebrity top spot
National treasure, Jessica Ennis tops the list of most searched sports person and Olympian in 2012

 
LONDON, 30 November 2012: Released today, the Yahoo! UK Year in Review for 2012  reflects the daily search habits of users and offers a glimpse into the social trends, compelling newsmakers, top stories, and viral fads of 2012.  Olympics fever dominated Yahoo! searches but our love of football plus on and off pitch scandals still saw three clubs rank in top ten searches of the year. Gadget lovers and the Fifty Shades of Grey phenomenon propelled Kindle into top ten searches on Yahoo! for the first time this year. Some of the other newcomers you were obsessed with in 2012 include Kate Middleton and Formula One.
 
Yahoo!&rsquo;s Year in Review is the much-anticipated annual look at top trends and stories, as gleaned from billions of online searches. It is a distinct way to portray a society in motion through online behaviour. To explore the trends and stories that inspired and entertained the world in 2012, visit http://uk.news.yahoo.com/year-in-review/
 
The Top Ten of Everything 2012
1. Olympics2. Liverpool FC3. Kindle4. Manchester United5. Kate Middleton 6. iPad7. Formula 18. Eastenders 9. iPhone 5 10. Arsenal
 
The Olympics inspired an entire nation. It fuelled an unbeaten volume of searches over the summer on top of huge interest throughout the year, ensuring it led the way across searches and news.
 
Vying closely with the football clubs for our attention are the technology giants.  Kindle stormed in third thanks in no small part to the chick lit book of 2012, Fifty Shades of Grey. The literary phenomenon ranked seventh on the top news stories of the year. Other top news stories vying for attention were the tragic disappearance of April Jones, and the death of adored Bee Gee Robin Gibb.
 
Top Ten News Stories
1. Olympics 2. Kate Middleton3. iPhone 54. April Jones5. Paralympics6. Jubilee7. 50 Shades of Grey8. Robin Gibb9. Euro 201210. Prince Harry
 
Nick Petche, Senior News Editor, said: &ldquo;2012 was clearly the year of sport, with Brits swept up by the excitement of the London Olympics online.
 
&ldquo;Gadget geeks searching for the latest iPhone and iPad saw technology searches hit the news headlines as well as our most searched list overall. However the newcomer to the search charts was Kindle - no doubt fuelled by its latest incarnation which introduces a full colour HD screen and video. It was also helped by the fascination around ebooks, particularly the bestseller Fifty Shades of Grey.
 
"It&rsquo;s also no surprise to see Kate Middleton making the top 10 &ndash; while those photos did increase her search ratings, her popularity has grown exponentially this year and I think we&rsquo;ll only see this continue looking ahead to 2013,&rdquo; he continued.
 
The Duchess of Cambridge was the most searched celebrity - rising from 10th place in 2011 - proving her national appeal is as vast as her wardrobe. For less glamorous reasons, the private antics of Tulisa Contostavlos catapulted her from nowhere into second place in our celebrity list. And Prince Harry had a big year this year &ndash; debuting at #7 off the back of his Las Vegas antics.
 
The Top Ten Celebrities (2011 place in brackets)
1.       Kate Middleton (#3)
2.       Tulisa Contostavlos
3.       Cheryl Cole (#1)
4.       Kim Kardashian (#10)
5.       Robin Gibb
6.       One Direction
7.       Prince Harry
8.       Whitney Houston
9.       Rhianna (#10)
10.   Holly Willoughby (#14)
 
Other Searches...
 
Most asked Questions on Yahoo! UK  Search in 2012
1.       How to make money
2.       Who unfollowed me?
3.       How to lose weight
4.       When do the clocks go back?
5.       How to write a CV
6.       When is Easter?
7.       Who killed Frank Foster?
8.       What is my IP address?
9.       What is a pleb?
10.       How to claim PPI yourself
 
Top Kids Searches on Yahoo! UK Search in 2012
1.       Moshi Monsters
2.       Binweevils
3.       Club Penguin
4.       MyMaths
5.       Lego
6.       Disney Superbia
7.       Mathletics
8.       Ben 10
9.       Peppa Pig
10.       Pok&eacute;mon
 
Most searched sports people on Yahoo! UK Search in 2012
1.       Jessica Ennis
2.       Andy Murray
3.       Victoria Pendleton
4.       Fabrice Muamba
5.       Tom Daley
6.       Lionel Messi
7.       David Beckham
8.       Maria Sharapova
9.       Cristiano Ronaldo
10.       Usain Bolt
 
Most searched Politicians on Yahoo! UK Search in 2012
1.       Barack Obama
2.       Mitt Romney
3.       David Cameron
4.       Boris Johnson
5.       Louise Mensch
6.       Sarah Palin
7.       George Galloway
8.       Tony Blair
9.       Jeremy Hunt
10.       Ron Paul
 
Top Mobile Searches on Yahoo! UK in 2012
1.       Olympics
2.       iPhone 5
3.       Premier League
4.       Liverpool FC
5.       Manchester United
6.       Fifty Shades of Grey
7.       April Jones
8.       Euro 2012
9.       Wimbledon
10.       Leeds United
About the Yahoo! Year in Review Methodology
To develop the Yahoo! Year in Review, our editors analyse Yahoo! Search queries based on a number of factors, including absolute volume and growth from previous periods, to see which themes and trends bubble to the surface. Individuals and their Search queries always remain anonymous.This list is constructed without navigational searches &ndash; i.e. searches where the intention is clearly purely to navigate (such as searching for &lsquo;Facebook&rsquo; or &lsquo;currency converter&rsquo;) rather than to discover information.
 
For further information contact:
Caroline Macleod-Smith
Yahoo!
cms@yahoo-inc.com
+44 (0)207 131 1994   
 
Victoria Sennitt
Marlin PR
Victoria.sennitt@marlinpr.com
+44 (0)207 932 5590
 
About Yahoo!
Yahoo! is focused on making the world's daily habits more inspiring and entertaining.  By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world.  In turn, we create value for advertisers by connecting them with the audiences that build their businesses.  Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog (yodel.yahoo.com).
 <img src="http://pressroom.yahoo.co.uk/rss.ashx?id=701217" height="1" width="1" />]]></description>
<pubDate>Fri, 30 Nov 2012 09:01:00 GMT</pubDate>
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<title>Anthony E. Zuiker’s Digital Blockbuster Cybergeddon Set to Premiere Globally on Tuesday, September 25, Exclusively on Yahoo!</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/anthony-zuiker-digital-blockbuster-238280.aspx?link_page_rss=238280</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/anthony-zuiker-digital-blockbuster-238280.aspx</guid>
<description><![CDATA[Official Trailer Now Live Atyahoo.co.uk/cybergeddon 
 
Cybergeddon Stars Olivier Martinez (Unfaithful) and Missy Peregrym (Rookie Blue) 
 
London &ndash; Sept. 6, 2012 &ndash; Anthony E. Zuiker, the visionary creator of the CSI franchise, and his production company Dare to Pass in partnership with market leader Dolphin Digital Studios announced today the official worldwide premiere date, September 25, for Cybergeddon, a new digital blockbuster about the growing threat of cybercrime starring Olivier Martinez and Missy Peregrym. Today also marks the release of the official trailer now live at yahoo.co.uk/cybergeddon.
 
Cybergeddon follows the story of agent Chloe Jocelyn as she investigates a slew of seemingly unrelated cyberattacks with fellow agent Frank Parker and incarcerated master hacker Chase &lsquo;Rabbit&rsquo; Rosen.  Chloe and her team must crack the worldwide cybercrime ring led by Gustov Dobreff before it is too late.  In a world where everyone is connected, everyone is at risk.
 
Cybergeddon will debut exclusively in over 25 countries and 10 languages on Yahoo! in a series of nine digital chapters &ndash; three per day over the course of three consecutive days.
 
The experience on Yahoo! includes an immersive site featuring additional clips that provide a deeper narrative with the characters, exclusive on-set photos, behind-the-scenes clips and interviews with the cast and crew. It will also host a special section where people can go to learn more about the stark realities of cybercrime. 
 
Zuiker, Bill O&rsquo;Dowd, CEO of Dolphin Digital Studios, and the film&rsquo;s creators made a firm commitment to ensuring the storytelling around Cybergeddon was not only highly compelling and suspenseful, but also inspired by real-life cybersecurity concerns. To that end, the Zuiker team partnered with online security expert Norton by Symantec throughout the creative process to lend technical insights. 
 
&ldquo;Cybergeddon is a cinematic experience that breaks traditional rules.  With the global distribution arm of Yahoo!, we will give viewers a way to have more to do after watching the segments to gain more knowledge and further interact with the storyline and cast,&rdquo; said Zuiker.  &ldquo;The best part is that all of this can be experienced on any device, anytime and anywhere, day and date with the launch of Cybergeddon.&rdquo;
 
Cybergeddon is a first-of-its-kind film co-produced, distributed and financed by Dolphin Digital Studios in a deal brokered and packaged by Creative Artists Agency (CAA).
 
 
CREDITS: 
 
Director: Diego Velasco (The Zero Hour)
Writer:  Miles Chapman (The Tomb)
Executive Producers: Anthony E. Zuiker, Bill O&rsquo;Dowd, (CEO, Dolphin Digital Studios).
Producer: Matthew Weinberg, (President, Dare to Pass)
 
Starring: 
Olivier Martinez (Unfaithful) as Gustov Dobreff
Missy Peregrym (Rookie Blue) as Chloe Jocelyn
Manny Montana (Breakout Kings) as Frank Parker
Kick Gurry (Speed Racer) as Chase &lsquo;Rabbit&rsquo; Rosen
 
For more information please visit &ldquo;Cybergeddon&rdquo; on Facebook or follow @cybergeddon on Twitter. Assets and talent interviews are available upon request.
 
###
 
About Norton
Norton protects the Stuff that matters to consumers, across all aspects of their digital lives. Norton provides a range of security solutions including technologies for PCs and mobile devices, live tech support services and online backup. Like Norton on Facebook at http://www.facebook.com/norton.  Follow Norton on Twitter @Norton_UK
 
Symantec, the Symantec Logo, and Norton are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries.
 
About Cybergeddon
Cybergeddon is a digital blockbuster from the visionary storyteller and CSI creator Anthony E. Zuiker, set to debut this fall on Yahoo!.  In a first-of-its-kind distribution model, Cybergeddon will roll out sequentially and will engage audiences through an immersive storytelling, social media and gaming experience.  Norton by Symantec has been tapped to lend credibility and security insights that will help guide the narrative.  The project is produced in partnership with Dolphin Digital Studios in a deal brokered and packaged by Creative Artists Agency (CAA).
 
About Anthony E. Zuiker 
Anthony E. Zuiker is one of the most creative and multifaceted individuals working in Hollywood today.  He is the creator of television&rsquo;s hugely successful CSI franchise, and in July of 2011, Zuiker, and his production company, Dare to Pass, signed a three-year first-look deal with ABC Studios.  In addition to expanding his film and television efforts, Zuiker continues to delve into the worlds of gaming, publishing and cross-platform storytelling.  He is a pioneer of the &ldquo;Digi-novel&rdquo; genre and author of the Level 26 series published by Dutton/Penguin Group, and the final book in the series, Dark Revelations, was released in December of 2011.  Around that same time, Zuiker also released a personal memoir, MR. CSI: How a Vegas Dreamer Made a Killing in Hollywood, One Body at a Time, published by Harper Collins.  Zuiker is repped by Brillstein Entertainment Partners and CAA.
 
About Dolphin Digital Media, Inc.
Dolphin Digital Media, Inc. is dedicated to the production of high-quality digital content. With the launch of Dolphin Digital Studios, the Company is at the forefront of the growing digital entertainment sector. Dolphin Digital Studios is committed to consistently delivering best-in-class entertainment and securing premium distribution partners to maximise audience reach and commercial advertising potential.
Dolphin Digital Studios&rsquo; first two web series, co-financed through an agreement with Warner Bros. Digital Distribution, are the action-packed high school spy thriller Aim High from multi-talented Executive Producer and Director McG (Director of Charlie&rsquo;s Angels and Terminator: Salvation and Executive Producer of television series Chuck and Supernatural) and the futuristic survival tale H+: The Digital Series from blockbuster Director / Producer Bryan Singer (Director of X-Men, Superman Returns and The Usual Suspects, and Executive Producer of hit television series House).
Aim High simultaneously premiered on Facebook and Cambio (AOL&rsquo;s Teen Site) in October, 2011. Aim High won the Writer&rsquo;s Guild Award for Outstanding Achievement in Writing for Original New Media at the Writer&rsquo;s Guild Awards ceremony hosted by Joel McHale and Zooey Deschanel on February 19, 2012 in Los Angeles, California.  H+: The Digital Series was released on August 8, 2012 and can be viewed on YouTube.
 
About Yahoo!
Yahoo! is focused on creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. Yahoo!&rsquo;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal (yodel.yahoo.com). Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
 
 <img src="http://pressroom.yahoo.co.uk/rss.ashx?id=697709" height="1" width="1" />]]></description>
<pubDate>Thu, 06 Sep 2012 20:48:00 GMT</pubDate>
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<title>Tom Hanks’ New Animated Series “Electric City” launches globally on Yahoo!</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/tom-hanks-new-animated-series-236585.aspx?link_page_rss=236585</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/tom-hanks-new-animated-series-236585.aspx</guid>
<description><![CDATA[Yahoo! has today launched an sci-fi original digital experience from Playtone and Reliance Entertainment
 
LONDON 17th July 2012: Yahoo! has today launched globally Playtone and Reliance Entertainment&rsquo;s animated series &ldquo;Electric City,&rdquo; created by and starring Tom Hanks. Set in a futuristic society, &ldquo;Electric City&rdquo; is a new 90- minute action-packed sci-fi adventure series spanning 20 episodes. Yahoo! will bring Hanks&rsquo; vision and storytelling to a global audience. The series is available online on desktop, tablets and mobile at http://uk.movies.yahoo.com/electric-city/
 
&ldquo;The much anticipated &lsquo;Electric City&rsquo; is here - we at Yahoo! could not be more thrilled to be the digital partner for this unparalleled, groundbreaking series,&rdquo; said Erin McPherson VP &amp; Head of Video at Yahoo!. &ldquo;Partnering with Playtone, Reliance Entertainment and one of Hollywood&rsquo;s biggest stars, Tom Hanks, is an important milestone for Yahoo! in paving the way to becoming the global destination for premium online content from the best storytellers in entertainment.&rdquo;
 
&ldquo;Electric City&rdquo; features a multi-talented cast that includes the voices of Tom Hanks, Jeanne Tripplehorn (&ldquo;Big Love,&rdquo; &ldquo;Grey Gardens&rdquo;), Holland Taylor (&ldquo;Two and a Half Men&rdquo;), Ginnifer Goodwin (Walk the line, A Single Man, He&rsquo;s just not that into you), Jason Antoon, Chris Parnell, Paul Scheer, June Diane Raphael and Georg Stanford Brown among many others. The series, produced in partnership with Playtone and Reliance Entertainment, was created by Tom Hanks and executive produced by Gary Goetzman and Amitabh Jhunjhunwala, Vice Chairman Reliance Entertainment Group.
 
What is &ldquo;Electric City&rdquo;?
The world as we know it has ended and out of the rubble, the Electric City stands as a symbol of peace and security.  Yet under the veneer of order lies a world full of secrets and violence.  Secret police, back-alley dealings, daring chases, and murder all find a home in the &ldquo;Electric City.&rdquo; Through the lens of a functioning, yet dystopian metropolis, &ldquo;Electric City&rdquo; touches upon relevant global issues and themes including energy consumption, freedom of information, crime and punishment and more.  The story unfolds gradually, layering mystery upon mystery, inviting viewers to interact with the content and each other.  Metaphors and symbols are woven throughout, creating a perfect environment for puzzle-solving and community interaction.  Like good science fiction, &ldquo;Electric City&rdquo; raises provocative questions about our own way of life and value systems.  Short-form connecting storylines combined with vivid animation and a compelling score will keep audiences watching, while metaphors and a range of subject lines will keep them guessing&mdash;and reflecting.
 
&ldquo;Every now and then, storytelling and technology unite in a fun and surprising way,&rdquo; said Playtone Partner Gary Goetzman. &ldquo;&lsquo;Electric City&rsquo; brings viewers into a totally unique world through a truly immersive online experience whether they're at home on their computers or mobile on their tablets and smartphones.&rdquo;
 
&ldquo;We at Reliance Entertainment are thrilled to have partnered with Playtone and Yahoo! on this ground-breaking and exciting project,&rdquo; said Amitabh Jhunjhunwala, Vice Chairman Reliance Entertainment Group. 
 
&ldquo;Electric City&rsquo; is a creative coup, a first-of-its-kind digital event blending great storytelling, breath-taking animation and digital technology unlike anything anyone has ever done before. Playtone and Yahoo! have joined us at Reliance in devoting our very best to this series, and it&rsquo;s a real tribute to our shared vision.&rdquo;
 
The first ten episodes, which are all 5-7 minutes in length, will premiere on Yahoo! today with the remaining episodes being released on July 18th and July 19th. 
 
The &ldquo;Electric City&rdquo; experience, including behind-the-scenes footage of the cast can be found on http://uk.movies.yahoo.com/electric-city
 
 
###
For more information please contact:
Caroline Macleod-Smith
Head of UK Consumer PR
cms@yahoo-inc.com
+44 (0)207 131 1994
 
About Yahoo!
Yahoo! is a technology-powered digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
 
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
 
About Playtone
Playtone is Tom Hanks and Gary Goetzman's film and television production company.  Film releases include MAMMA MIA!, WHERE THE WILD THINGS ARE, LARRY CROWNE , CHARLIE WILSON'S WAR, THE POLAR EXPRESS, and MY BIG FAT GREEK WEDDING.  Television credits include the Emmy winning miniseries "The Pacific", "John Adams" and "Band of Brothers"; and Emmy nominated HBO series "Big Love" and &ldquo;The 25th Anniversary Rock &amp; Roll Hall of Fame Concert.&rdquo;  
 
About Reliance Entertainment
Reliance Entertainment is the media and entertainment arm of India's Reliance Group, with a significant presence in film entertainment (film production, distribution, and exhibition), broadcasting and new media ventures. In Hollywood, Reliance Entertainment has partnered with Steven Spielberg and Stacey Snider on the formation of DreamWorks Studios, and has several development deals, including among others, with Tom Hanks and Gary Goetzman&rsquo;s Playtone, Brian Gazer and Ron Howards' Imagine Entertainment, George Clooney's Smokehouse Productions, Brad Pitt's Plan B Entertainment, and Brett Ratner&rsquo;s Rat Entertainment. Following its acquisition of IM Global, the company now benefits from an international sales team, with an excellent reputation and global presence, under the leadership of Stuart Ford. In India, Reliance Entertainment (www.relianceentertainment.net), has built an impressive film production slate in Hindi, English and other Indian languages, which it markets and distributes worldwide. Group company, Reliance MediaWorks Ltd., is India&rsquo;s fastest growing film and entertainment services company. Reliance MediaWorks has a leading presence in Film Services: Motion PictureProcessing and DI; Film Restoration and Image Enhancement; 3D; Digital Mastering: Studios and Equipment rentals; Visual Effects; Animation; and TVPost Production, with a presence across India, the US, UK, Russia and Japan. The Reliance Group is among India&rsquo;s leading business houses, with total assets touching US$ 30 billion and net worth of over US$ 19.7 billion. Across different companies, the group has a customer base of over 230 million, the largest in India.<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=695748" height="1" width="1" />]]></description>
<pubDate>Tue, 17 Jul 2012 13:49:27 GMT</pubDate>
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<title>Brits place faith in Tom Daley to cause the biggest splash</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/brits-tom-daley.aspx?link_page_rss=236111</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/brits-tom-daley.aspx</guid>
<description><![CDATA[ 

A third of British people believe he&rsquo;s the most capable athlete of delivering the most memorable moment
Kelly Holmes&rsquo; double gold medal win voted most memorable moment of Olympics past

 
Yahoo! research has revealed that Brits are tipping youngster Tom Daley to capture the public&rsquo;s imagination this summer by producing a moment of magic in his pursuit of a first Olympic Gold medal. Despite never stepping onto an Olympic podium in his life, one in three Brits believes the diver will deliver the biggest splash in 2012.
 
Kriss Akabusi, Yahoo! Ambassador and former Olympian, says &ldquo;Two in five Brits think its outstanding sporting ability that makes a memorable moment so the expectation on Tom this year is high. Yahoo&rsquo;s research shows Kelly Holmes&rsquo;s double gold medal win was the most memorable moment in British Olympic history so Tom needs to pull out all the stops to make the hall of fame this year&rdquo;.
 
To mark the launch of Yahoo!&rsquo;s &ldquo;Memorable Moments&rdquo; coverage of the Olympics, research of 3,000 people showed that after Tom, Brits will be looking to pentathlon&rsquo;s Jess Ennis and triple gold medal winning Sir Chris Hoy to create the lasting memories of 2012.
 
Surprisingly Wimbledon hopeful and tennis World No.4 Andy Murray, who is light on Olympic pedigree, also made the top 10 of Yahoo&rsquo;s  list of British athletes expected to create a memorable moment at this summer&rsquo;s home Games.
 
Brits&rsquo; predictions on who will create the most Memorable Moment at London 2012

Tom Daley (33%)
Jess Ennis (20%)
Chris Hoy (19%)
Rebecca Adlington (18%)
Paula Radcliffe (8.8%)
Mo Farah (7.8%)
Mark Cavendish (6.6%)
Andy Murray (6.2%)
Beth Tweddle (5.4%)
Ben Ainslie (5.2%)

 
Holmes&rsquo;s double gold tops pantheon of British Olympic history
One in five Brits believes that Kelly Holmes winning gold in the 800m and 1500m during Athens 2004 was the most memorable moment in British Olympic history.
 
British men however, ranked Hoy&rsquo;s achievement in becoming the first Briton to win three gold medals in a single Olympics since Henry Taylor in 1908 as their most memorable moment. Macho pride continued as Ovett and Coe&rsquo;s Moscow double header (1990) claimed second place amongst the lads but this proved less popular with the ladies with just half as many fans (8%).
 





UK&rsquo;s most memorable moments in British Olympic History


Men&rsquo;s most memorable moments in British Olympic History


Women&rsquo;s most memorable moments in British Olympic History
 




Kelly Holmes wins Double Gold in 800m and 1500m in Athens 2004 (19%)
 


Chris Hoy (16%)


Kelly Holmes (23%)




Sir Chris Hoy becomes the first Briton to win three gold medals in a single Olympic Games since Henry Taylor in 1908 (15%)
 


Steve Ovett and Seb Coe (15.4%)


Chris Hoy (14.3%)




Matt Pinsent and Steve Redgrave win Britain&rsquo;s only Gold medals at Atlanta 1996 (13%)
 


Kelly Holmes (15.3%)


Matt Pinsent &amp; Steve Redgrave (14.1%)




Linford Christie becomes the oldest 100m Gold Medallist of all time in Barcelona 1992 (11.9%)
 


Pinsent &amp; Redgrave (12%)


Rebecca Adlington (13.6%)




Rebecca Adlington wins two swimming golds and sets world record in Beijing 2008 (11.8%)
 


Linford Christie (11.7%)


Linford Christie (12%)




Steve Ovett beats Seb Coe to win 800m but Coe gets revenge winning the 1500m in Moscow 1980 (11.5%)
 


Rebecca Adlington (10%)


Steve Ovett &amp; Seb Coe (8%)




Denise Lewis wins the gold medal in the heptathlon in Sydney 2000 (5%)
 


Denise Lewis (5%)


Denise Lewis (4%)




Derek Redmond finishing despite a torn hamstring in Barcelona 1992 (3%)
 


Derek Redmond (3%)


Ann Packer (2.1%)




Ann Packer wins gold and breaks 400m world record in Tokyo 1964 (2%)
 


Ann Packer (2%)


Derek Redmond (1.9%)





 
 
 
Memorable Moments based on sporting achievements
Two in five Brits feel that memorable moments are born out of athletes producing an outstanding sport achievement (38%) in their discipline.  Other vital ingredients include an isolated incident of amazing skill (33%), smashing a world record (29%) or a sport triumph over adversity; such as Derek Redmond being helped over the finish line by his father in Barcelona 1992 after tearing a hamstring.
 
Kriss Akabussi, Yahoo!&rsquo;s Ambassador said: &ldquo;The countdown is on and everyone in Britain is looking forward to London 2012. The people have a huge passion for the Olympics and we&rsquo;re all expecting great success from Team GB with plenty of memories making it into British sporting folklore.&rdquo;
 
Olympic fans will be able to view Yahoo!&rsquo;s &ldquo;Memorable Moments&rdquo; on http://uk.eurosport.yahoo.com/olympics/specials/memorable-moments/
-Ends-
 
Notes to Editors

Research conducted by OnePoll in June 2012 amongst 3,000 male and female adults in the UK (England, Scotland, Wales and Northern Ireland).

 

 
 
About Yahoo!
Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
Disclaimer
Olympic, Olympiad, the Olympic rings, Faster Higher Stronger, Citius Altius Fortius and related marks are owned by the International Olympics Committee, the London Organizing Committee of the Olympic Games and Paralympic Games, or their related entities.  This site is neither endorsed by nor affiliated with any of these entities.
 
<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=695274" height="1" width="1" />]]></description>
<pubDate>Wed, 04 Jul 2012 05:00:00 GMT</pubDate>
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<title>Yahoo! and Spotify announce global content distribution and promotion deal</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-spotify-global.aspx?link_page_rss=235774</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-spotify-global.aspx</guid>
<description><![CDATA[Yahoo! To Integrate Spotify&rsquo;s On Demand Music Service Across Global Media Properties
 
SUNNYVALE, CA and NEW YORK, NY &mdash; June 26, 2012 &mdash; Yahoo! (Nasdaq: YHOO), the premier digital media company, and Spotify today announced a global content distribution and promotion agreement that will enable Yahoo! to integrate and promote Spotify&rsquo;s on demand music service on Yahoo!&rsquo;s Media Network, which reaches nearly 700 million unique users monthly &ndash; over 47 percent of the total worldwide Internet audience (comScore World Metrix, May 2012).  Spotify will initially roll out to Yahoo! Music and later will be contextually integrated globally across the rest of Yahoo!, including its leading entertainment sites, like Yahoo! Movies and omg!.  In turn, Yahoo! will create an app for Spotify&rsquo;s platform featuring Yahoo! original entertainment content, which will reach Spotify&rsquo;s more than 10 million active users. 
 
&ldquo;At Spotify we want to light up the Web with music and as Yahoo!&rsquo;s global music partner we&rsquo;re able to reach their massive audience&rdquo; said Daniel Ek, CEO &amp; Founder, Spotify.  &ldquo;We are really excited about the new Yahoo! leadership team and thrilled to partner with them to build great experiences around high quality content.&rdquo;
 
"Delivering compelling premium experiences across screens is core to our mission at Yahoo!. Spotify is the leader in the digital music field and together we can provide the &ldquo;soundtrack&rdquo; for users around the world," said Ross Levinsohn, Interim CEO, Yahoo!. &ldquo;What Daniel and his team are doing is changing an industry, and we&rsquo;re thrilled to be partnering with them.&rdquo;
 
This relationship is designed to drive deeper user engagement for both companies.  For Yahoo!, the Spotify integration on Yahoo! entertainment sites will feature Spotify&rsquo;s innovative play button, enabling Yahoo! users to enjoy music while remaining on Yahoo!.  Likewise, the Yahoo! app, due out later this year, will further engage Spotify&rsquo;s more than 10 million active users with premium original content from artist profiles to musical programs.
 
About Yahoo!:
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe.  And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California.  For more information, visit the pressroom (pressroom.yahoo.com).
 
Yahoo! is home to the No. 1 sites for finance, sports, news, entertainment news, and more.  Yahoo! is the trademarks and/or registered trademark of Yahoo! Inc.  All other names are trademarks and/or registered trademarks of their respective owner.
 
About Spotify
Spotify is an award-winning digital music service that gives you on-demand access to over 16 million* songs.  Our dream is to make all the world&rsquo;s music available instantly to everyone, wherever and whenever they want it.  Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
 
Spotify is available in 15 countries including USA, UK, Sweden, Finland, Norway, Denmark, France, Switzerland, Germany, Austria, Belgium, The Netherlands, Spain, Australia and New Zealand, with more than 10 million active users and over 3 million paying subscribers.
 
* Catalog size varies between countries.<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=694974" height="1" width="1" />]]></description>
<pubDate>Tue, 26 Jun 2012 14:05:00 GMT</pubDate>
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<title>Yahoo! &amp; Starcom MediaVest Group ‘Brave New Mums’ global study finds brands can leverage technology to capitalise on new mum movement</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/brave-new-mums.aspx?link_page_rss=235588</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/brave-new-mums.aspx</guid>
<description><![CDATA[Cannes, FR. &ndash; (June 20, 2012): Yahoo! (NASDAQ: YHOO), the premier digital media company, and Starcom MediaVest Group, shared findings from their year-long, global study, &lsquo;Brave New Mums: Navigating Technology&rsquo;s Impact on Family Time,&rsquo; at the 2012 Cannes Lions International Festival of Creativity. The study revealed that across generations, age and countries, 84% of mums globally say that planning family activities are worth their efforts as long as a special moment is involved.
 
Mums around the world seek out family time and turn to technology for suggestions and advice. This unlocks a powerful opportunity for brands to leverage technology and contribute to those family moments.  In the past few years, mums have used technology, specifically digital, for unlimited access to information: about 69% of mums worldwide said they turn to search engines when conducting research on family activities.  
While they are clearly a key user, mums across the world have identified a polarizing relationship with technology. The study unveiled 71% of global mums say their family engages with technology together daily, but conversely 52% of mums say their family is often distracted by technology during time together. As a result, being present can be difficult, and family time can easily be missed.
 
With insights pouring in from around the world, a framework was identified for how mums categorize family time: routines, rituals, traditions and relive.

Routines are the everyday tasks that keep the family on track but can often occur on an individual basis rather than as &ldquo;family time.&rdquo;
Mums wish there were more rituals - the emotional bonding moments that strengthen families - during the day.
While traditions are meaningful, they can come with a sense of obligation and aren&rsquo;t always practical for today&rsquo;s modern family.
Relive is a new category that has emerged from the prolific use of technology to capture and share images of family and the ability for mums to now relive special moments.

 
This heightened awareness and desire by mums to create special moments with their families yields an unprecedented opportunity for brands.  Yahoo! and SMG developed guidelines to help marketers leverage these key findings:

Elevate routines into more meaningful rituals &ndash;64% of mums globally read to their kids, but only 17% claim to enjoy it.  This represents a great opportunity to help mums elevate this time to something more meaningful.
Discover new rituals that mums can start with their families &ndash; 83% of mums enjoy planning activities for their families, and many go to digital for this discovery.
Adapt traditions to allow mums the freedom to maintain them in a way that is modern, manageable, and still special - 53% of mums are already using digital to help plan special occasions like holidays or birthdays.
Provide mums ideas and ways to extend special moments so the family can relive them forever -  74% of mums globally take photos using their mobile phones in an effort to relive those memories.

 
&ldquo;More and more, mums are aware of both the opportunities and challenges that result from constantly being plugged in, and they are struggling to find a way to create moments that are memorable and lasting as opposed to just running down to-do lists,&rdquo; said Lauren Weinberg, VP,  Research &amp; Insights, Yahoo!. &ldquo;This study goes a long way toward helping us understand the importance of creating and capturing meaningful family time. As mums shift away from efficiency and towards meaning, there are ample opportunities for brands to help be part of this movement.&rdquo;   
 
&ldquo;Brands have understood that moments are important to mums for many years.  We&rsquo;ve all seen these important moments showcased on brand creative.  However, mums today don&rsquo;t want this just acknowledged.  They need help in creating more of these moments that matter so much. The force of technology is elevating both the need and providing brands with new opportunities to help mums create more meaningful family time,&rdquo; said Adam Kruse, VP, Global Director, SMG.
 
METHODOLOGY
The study united Yahoo!&rsquo;s Insights organization and SMG&rsquo;s Mum&rsquo;s Human Experience Center to study mums&rsquo; behavior across nine countries including Argentina, China, Colombia, France, India, Mexico, Russia, the United Kingdom and the United States. Included in the extensive methodology of SMG&rsquo;s Mum&rsquo;s Human Experience Center were:
 

SMG&rsquo;s Mums MIC &ndash; Global community of 1,100 mums.  The MIC ignited a rich, open-ended dialogue with mums to help understand their values and motivations about the new family dynamics today.
SMG&rsquo;s Mums Pulse &ndash;Mums Pulse provided the capability to listen to mum conversations across social media globally &ndash; including social networks, forums and blogs.
Mums Quant &ndash;23 question survey to 3,500 mums across all nine markets.  This quantitative sample was used to validate the insights we received from the Mums MIC and the Mums Pulse.
SMG&rsquo;s Mums Lens - 10 videos highlighting the insights and point clearly to the opportunity space identified.  These 4-6 minute videos underscore how the global findings manifest themselves in each country within the study.  

 
CANNES ACTIVITY 
Today, Laura Krajecki, Chief Consumer Officer, Starcom Mediavest Group, welcomed Lauren Weinberg, VP, Research and Insights, Yahoo! and Adam Kruse, Global Director, SMG to speak at the unveiling of the &lsquo;Brave New Mums&rsquo; study, followed by a panel discussion about engaging today&rsquo;s mums to help them create more meaningful family moments. 
 
During their breakfast event, Yahoo! and SMG presented a panel featuring the following speakers: Coca-Cola North American Marketing Senior VP Alison Lewis; Kraft VP Global Media and Consumer Engagement Bonin Bough; SMG Chief Consumer Officer Laura Krajecki; Yahoo! Head of Global Media Mickie Rosen; the panel was moderated by Yahoo! CMO, Mollie Spilman.
 <img src="http://pressroom.yahoo.co.uk/rss.ashx?id=694793" height="1" width="1" />]]></description>
<pubDate>Wed, 20 Jun 2012 13:35:34 GMT</pubDate>
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<title>Yahoo!’s Right Media Exchange offers real-time bidding to further drive performance for advertisers</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-s-right-media-exchange-offers-233775.aspx?link_page_rss=233775</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-s-right-media-exchange-offers-233775.aspx</guid>
<description><![CDATA[Yahoo!&rsquo;s Right Media Exchange offers real-time bidding to further drive performance for advertisers
Real-Time Bidding revolutionises the global landscape of trading digital display advertising
 
London, UK, 10 May 2012: Yahoo!, the premier digital media company, today announced that real-time bidding (RTB) technology on the Right Media Exchange will change the way display advertising is traded and served online. RTB is achieved by integrating the technology between buyers and sellers of online advertising inventory via the exchange, enabling buyers to return a bid for an impression in real-time and at scale, using their own bid valuation technology in an automated trading environment.
 
Trading on the exchange provides efficient access to a greater amount of inventory and audience reach, and is optimized in real-time creating more effective and better targeted campaigns, which in turn translates into improved return on investment for both publishers and advertisers.  Yahoo!&rsquo;s Right Media Exchange supply is now 100% enabled and ready for RTB demand on a global scale.  The feature also enables tech providers (Demand Side Players) to process multiple bids within a single data stream conserving bandwidth and creating further efficiency savings.
 
With up to 11 billion daily impressions traded on the Right Media Exchange globally every day, and over 30% of activity in EMEA, RTB based spending in some European countries is still expected to grow at a CAGR rate of more than 100% annually (Source: IDC, 2011). Large media agencies in Europe are predicted to move significant budgets to the real-time bidding platform &ndash; because it&rsquo;s cost effective and advertisers realise a better return.  RTB is increasingly being used by advertisers and agencies of all sizes and across several countries due to the inherent efficiency and performance campaigns of programmatic buying. Right Media are delighted to enable a truly safe environment for publishers to trade in real-time with buyers, with market-leading capabilities of data protection.
 
&ldquo;Real-time bidding offers both buyers and sellers of display advertising more data and inventory to enhance the performance of their advertising campaigns.  We&rsquo;re seeing more and more publishers and advertisers taking advantage of the scalability of the Right Media Exchange and improved campaign performance and yield that real-time bidding brings to the industry and we&rsquo;re excited to see the impact of this technology in digital media,&rdquo; said Sue Hunt, Director, Right Media EMEA at Yahoo!
 <img src="http://pressroom.yahoo.co.uk/rss.ashx?id=692726" height="1" width="1" />]]></description>
<pubDate>Thu, 10 May 2012 11:11:59 GMT</pubDate>
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<item>
<title>Yahoo! Statement 4 April 2012</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-statement-4-april-2012-231580.aspx?link_page_rss=231580</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-statement-4-april-2012-231580.aspx</guid>
<description><![CDATA[SUNNYVALE, California, April 4, 2012 &ndash; Yahoo! today confirmed that it is taking important next steps to reshape the company for the future. 
 
&ldquo;Today&rsquo;s actions are an important next step toward a bold, new Yahoo! &ndash; smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require.   We are intensifying our efforts on our core businesses and redeploying resources to our most urgent priorities.  Our goal is to get back to our core purpose &ndash; putting our users and advertisers first &ndash; and we are moving aggressively to achieve that goal,&rdquo; said Scott Thompson, CEO of Yahoo!.  &ldquo;Unfortunately, reaching that goal requires the tough decision to eliminate positions.  We deeply value our people and all they&rsquo;ve contributed to Yahoo!.&rdquo;
 
Yahoo! has a solid foundation &ndash; nearly 700 million users and thousands of advertisers that engage with Yahoo! properties regularly and trust the company with their data and their business.  Through its restructuring efforts, Yahoo! intends to grow by responding more quickly to customer needs and competing more effectively in areas where it can win. Yahoo! has identified key parts of the business &ndash; a select group of core businesses, the platforms that support those core businesses, and the data that drives deep personalization for users and ROI for advertisers &ndash; where the company will intensify efforts and redeploy resources globally, all focused on increasing shareholder value.  With a clear focus on profitability and growth, the company will be disciplined in its investments and radically simplify how it builds, launches and maintains many of its properties and products. 
 
Today, the Company will begin the process of informing employees about these changes. As part of that effort, approximately 2,000 people will be notified of job elimination or phased transition.
Yahoo! expects to realize approximately $375 million of annualized savings upon completion of all employee transitions. The company currently expects to recognize the majority of an estimated $125 to $145 million pretax cash charge relating to employee severance in its second quarter financial results.  The Company may incur additional charges in connection with this action.  More information will be provided about Yahoo!&rsquo;s future direction in conjunction with the release of its first quarter financial results on April 17, 2012.
 
About Yahoo!
Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!&rsquo;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
 All other names are trademarks and/or registered trademarks of their respective owners.
 
Forward Looking Statements
This press release contains forward-looking statements concerning Yahoo!&rsquo;s strategic plans, and growth opportunities and expected financial performance.  Risks and uncertainties may cause actual results to differ materially from the results predicted.  The potential risks and uncertainties include, among others, the costs and management distraction attendant to a proxy contest; the impact of management and organizational changes; the implementation and results of any strategic plans as well as Yahoo!&rsquo;s ongoing strategic and cost initiatives; Yahoo!&rsquo;s ability to compete with new or existing competitors; reduction in spending by, or loss of, advertising customers; the demand by customers for Yahoo!&rsquo;s premium services; interruptions or delays in the provision of Yahoo!&rsquo;s services; security breaches; acceptance by users of new products and services; risks related to joint ventures and the integration of acquisitions; risks related to Yahoo!&rsquo;s international operations; failure to manage growth and diversification; adverse results in litigation, including intellectual property infringement claims and recent derivative and class actions related to Alipay; Yahoo!&rsquo;s ability to protect its intellectual property and the value of its brands; dependence on key personnel; dependence on third parties for technology, services, content, and distribution; general economic conditions and changes in economic conditions; transition and implementation risks associated with the Search Agreement with Microsoft Corporation; and risks that the benefits of the Framework Agreement Yahoo! entered into with Alibaba Group, Softbank Corporation and certain other parties regarding Alipay may not be realized.  All information set forth in this press release and its attachments is as of April 4, 2012.  Yahoo! does not intend, and undertakes no duty, to update this information to reflect subsequent events or circumstances. More information about potential factors that could affect Yahoo!&rsquo;s business and financial results is included under the captions &ldquo;Risk Factors&rdquo; and &ldquo;Management&rsquo;s Discussion and Analysis of Financial Condition and Results of Operations&rdquo; in Yahoo!&rsquo;s Annual Report on Form 10-K for the fiscal year ended December 31, 2011, which is on file with the Securities and Exchange Commission (&ldquo;SEC&rdquo;) and available at the SEC&rsquo;s website at www.sec.gov.
 
# # #
Yahoo!, Inc.Media:Dana Lengkeek, 415-994-4008danal@yahoo-inc.comorInvestor:Marta Nichols, 408-349-3527
mnichols@yahoo-inc.com <img src="http://pressroom.yahoo.co.uk/rss.ashx?id=690492" height="1" width="1" />]]></description>
<pubDate>Wed, 04 Apr 2012 14:15:00 GMT</pubDate>
</item>
<item>
<title>Yahoo! to Deepen UK Content With Launch of Yahoo! Contributor Network</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-to-deepen-uk-content-3-12-2012.aspx?link_page_rss=230208</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-to-deepen-uk-content-3-12-2012.aspx</guid>
<description><![CDATA[Looking to recruit writers in parenting, fashion, beauty, technology, movies and showbiz to enhance key verticals  
 
LONDON -- Yahoo!, the premier digital media company, today launched Yahoo! Contributor Network in the UK &mdash; a platform for crowdsourced content that will expand Yahoo!'s quality content in key editorial segments as well as offering freelancers, bloggers and writers the potential of paid work that reaches a potential monthly audience of over 26 million*  
 
Up and running in the United States for over a year, Yahoo! Contributor Network in the UK is looking for writers on parenting, fashion, beauty, technology, movies and showbiz for our News, Lifestyle and Entertainment categories, with more to follow. Potential writers sign up to the Yahoo! Contributor Network at http://uk.contributor.yahoo.com/signup/ and, once approved by Yahoo!'s editorial team, they will be eligible for editorial assignments. These can attract an upfront fee as well as performance payments based on article page views.  
 
The launch of Yahoo! Contributor Network in the UK is a key part of Yahoo!'s commitment to original content. This commitment can already be seen in content such as &lsquo;Tactical Brain' from Zonal Marking to support Yahoo!'s Premier League highlights, The Dugout content from Yahoo!'s partnership with the League Managers' Association and Showbiz Shockers from the Yahoo! omg! team.  
 
"If you've got a passion for fashion and beauty or care about health and parenting and want to share it with others, sign up for Yahoo! Contributor Network," said Warren Chrismas, Editorial Manager for Yahoo Contributor Network. "Your knowledge and insight could be shared with over 26 million people," he added.  
 
Following Yahoo! Contributor Network's UK beta launch in January, a contributed article - &lsquo;Would you marry a Bride in Black?' - has already run as a lead article on the Yahoo! Home Page, attracting hundreds of user comments and demonstrating the opportunity for contributed content on Yahoo!.  
 
Yahoo! Vice President Luke Beatty, who co-founded Associated Content (now known as Yahoo! Contributor Network) back in 2005, said: "Our hope is that by providing Yahoo UK's users with the opportunity to become a true, contributing part of the media experience, they will have elevated sense of engagement while adding voice and perspective."  

Ends  

Notes to Editors  
In just over a year since it was launched in the US, The Yahoo! Contributor Network has been successful in both growing original content on Yahoo.comand providing a publishing platform for hundreds of thousands of contributors.  
 
Some of the stats on Yahoo! Contributor Network USA :  

Over 700 000 registered contributors
Nearly 50 000 active contributors in the last 90 days
Around the anniversary of September 11 last year, under the feature &lsquo;How did 9/11 change you?', over 1300 articles were submitted
The Royal Wedding page on Yahoo! News created over 400 original first-person articles for Yahoo! sites (including first-person images/slideshows from London ). More than 25 were showcased on the Royal Wedding site and 424 new contributors signed up from Yahoo! News "Write for the Royal Wedding" blog post

So how do you join the Yahoo! Contributor Network and how does it work?  
1. You create a new account at http://uk.contributor.yahoo.com/signup/ using your Yahoo!, Facebook or Google ID and await editorial approval  
2. Once approved, you are either selected for assignments or you choose unassigned tasks for Yahoo! Lifestyle, Yahoo! Movies, omg! or Yahoo! News (Technology)  
3. You submit articles for editorial approval  
4. Once approved, the article is available to the editorial team for publication.  
5. Payments can be either: a) an Upfront Payment b)a Performance Payment c)a combination of the two  
 
A full list of frequently asked questions is available at http://uk.contributor.yahoo.com/help/   

* UK users over 15. Comscore UK January 2012 figures   

About Yahoo!  
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).  
 
Visit our press site here  
 
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50199913&amp;lang=en      
 
 
 
Yahoo! Damian PeacheyT: 0207 131 1108E: damianp@yahoo-inc.comTwitter: @YahooUK_  
 
Source: Yahoo!   
 
News Provided by Acquire Media<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=689828" height="1" width="1" />]]></description>
<pubDate>Mon, 12 Mar 2012 09:00:00 GMT</pubDate>
</item>
<item>
<title>Yahoo! launches ‘App Search’ - the first UK search engine for both iPhone and Android apps.</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-launches-app-search-the-228185.aspx?link_page_rss=228185</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-launches-app-search-the-228185.aspx</guid>
<description><![CDATA[Search for apps as you do for websites and download direct to your smartphone at uk.apps.search.yahoo.com
 
LONDON: 1st February 2012: Yahoo! today announced the launch of App Search in the UK, the first search engine for both iPhone and Android apps.
 
With over 350,000 apps in the Apple App Store and over 200,000 apps in Android Market, finding what you want can be both exhausting and challenging. There are times you don&rsquo;t know the specific name of the app, so you&rsquo;re leaving it up to chance that you&rsquo;re actually downloading the app you really want. 
 
Just like when you&rsquo;re searching for websites, Yahoo! helps you find apps that match the keyword or search term that you&rsquo;ve entered. The App Search results page lists matching app titles with a comprehensive description, price, overall star rating from users, and screenshots all in one place to help you with your decision: to download or not to download.
 
You can filter search results by device (Android or iPhone), price (free or paid) and category.
 
Once you&rsquo;ve searched and found the app that you&rsquo;re after, there are three ways to easily download it straight to your smartphone or your app library:

Click &lsquo;send app to phone&rsquo;, enter your mobile number and you will receive a text from Yahoo! with a link to download the app straight onto your smartphone
Click on &lsquo;Go to  iTunes&rsquo; or &lsquo;Go to Android Market&rsquo;  and you&rsquo;re directed straight to the app store on your computer
Scan the QR code in the App Search results page and download the app straight onto your smartphone

Yahoo! App Search also helps you discover new apps via featured lists such as Top Trending, Top Free, Top Paid and Most Reviewed apps. You can also leave your own feedback and rating to help other users find apps. Discover App Search for yourself at:  uk.apps.search.yahoo.com
 
To take an example: Imagine you&rsquo;ve heard about a cool app that tells you how long you&rsquo;ve have to wait for a bus or tram by tracking the onboard GPS. You want to download it but don&rsquo;t know what it is called. Simply enter the search term in Yahoo! App Search and browse the results.
 

 
Once you&rsquo;ve found what you are looking for you can download it in one of three ways
 
 
 
James Gammon, Yahoo! Search Product Marketing Manager said: &ldquo;Only Yahoo! App Search has both the search technology and is device agnostic so can offer users a choice of both Android and iPhone.
 
He added: &ldquo;Yahoo! App Search not only makes it easy to find and download apps that you are looking for but also discover new apps&rdquo;.
 
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That&rsquo;s how we deliver your world, your way.  And Yahoo!&rsquo;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company&rsquo;s blog, Yodel Anecdotal (yodel.yahoo.com).  

For more information please contact:

Caroline Macleod-Smith/Damian Peachey, Yahoo!
T: 020 7131 1994 / 020 7131 1108
E: cms@yahoo-inc.com / damianp@yahoo-inc.com
 <img src="http://pressroom.yahoo.co.uk/rss.ashx?id=687876" height="1" width="1" />]]></description>
<pubDate>Wed, 01 Feb 2012 09:00:00 GMT</pubDate>
</item>
<item>
<title>Yahoo! launches social news integration with Facebook in UK and Europe</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/Yahoo-launches-social-news-integration.aspx?link_page_rss=220490</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/Yahoo-launches-social-news-integration.aspx</guid>
<description><![CDATA[
‘Yahoo Activity’ allows you to share and discover the news from Europe’s largest commercial news site on Yahoo! and Facebook
11 m people using feature in the US following September launch
Traffic from Facebook to Yahoo! News US up 600%


Yahoo!, the premier digital media company, today announced it is extending its social news integration with Facebook to the UK and Europe1. The Yahoo! Activity feature on Yahoo! News – one of the largest commercial news sites in the UK with nearly 6 million monthly users* -  uses Facebook’s  Open Graph  as announced at f8 in September to make it easy to share and discover Yahoo! content with your friends.
 
Users opt-in to Yahoo! Activity at http://uk.news.yahoo.com/ and immediately share what they’ve read on Yahoo! News with their Facebook friends. Additionally, they can see what all their friends who’ve opted in to the feature are reading on Yahoo! . With Yahoo! Activity, it’s also easy to both delete articles you’ve read from your Facebook and Yahoo! feeds as well as opt out of the feature. 
 
Since launching the Yahoo! Activity feature on Yahoo! News in the United States, more than 11 million people have opted-into the experience as well as increasing traffic from Facebook to Yahoo! News in the US by 600% 
 
“As the world’s most popular online news destination, Yahoo! News delivers the most compelling content on the Web through a combination of local editors, advanced technologies, and now, your friends,” said James Wildman, Yahoo!’s UK Managing Director and Vice-President of Sales.
 
He added: ‘The strength of the feature is demonstrated that In just three months, we’ve seen traffic from Facebook to Yahoo! News in the U.S. increase by 600%. Just recently, Facebook unveiled its most shared stories of 2011 and out of the 40 most shared stories 12 of them came from Yahoo!. Yahoo! Activity on News makes it easier to share and discover content on both Yahoo! News and Facebook.” 
 
The activity feature will be further developed and incorporated into other media properties across the Yahoo! network and rolled out in additional international markets in the coming months. 
 
To start using the Yahoo! Activity on News feature, visit: http://uk.news.yahoo.com/
 

Notes to editors:
1Yahoo! Activity feature in News is rolling out to UK, France, Germany, Italy and Spain *Comscore Numbers for October 2011
 
About Yahoo!: Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That’s how we deliver your world, your way.  And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).
 
Contact:
Damian Peachey
Yahoo!
T: +44 (0) 207 131 11 08
E: damianp@yahoo-inc.com
 
Sophia Parviez
Yahoo!
T: +44 (0) 207 131 13 06
E: Sophiap@yahoo-inc.com
 
Caroline Macleod-Smith
Yahoo!
T: +44 (0) 207 131 19 94
E: cms@yahoo-inc.com
 
Notes on Yahoo! Activity
The extension of the friends’ activity feature to Yahoo! News in Europe lets people discover and connect around the news they are enjoying on Yahoo! through updates on Facebook and seeing their Facebook friends’ activity on Yahoo!. An easy opt-in process lets every user control what they want to share at any time:

Control What You Share – By opting-in to the new feature, people can see their Facebook friends and the recent articles they’ve read on Yahoo!. People’s activity will also be featured on their Facebook profile as it happens. It’s easy to turn it on and off and delete items and users also have the option to be notified each time before they share and article or not.
Discover new content through your friends – See your Facebook friends and what they’re reading on Yahoo! News in a new “facebar” at the top of the Yahoo! page.
<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=685641" height="1" width="1" />]]></description>
<pubDate>Mon, 12 Dec 2011 19:15:00 GMT</pubDate>
</item>
<item>
<title>Yahoo! Year in Review 2011 – The Top Ten of Everything</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-year-in-review-2011.aspx?link_page_rss=220397</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-year-in-review-2011.aspx</guid>
<description><![CDATA[

Billions of searches on Yahoo! In 2011 reveal what has caught the attention of the British public
The biggest ongoing concern is the economy with searches for the FTSE, National Lottery and Job Centre at #1, 2 and 3
Fascination with celebrities shows no sign of ceasing; Ryan Giggs&rsquo; superinjunction the biggest news story of the year

LONDON, 1 December 2011: Yahoo! today launched its Year in Review for 2011  &ndash; our annual taking of the nation&rsquo;s temperature, showing what&rsquo;s really been capturing the nation&rsquo;s imagination over the last year by unravelling the data from billions of searches on Yahoo.co.uk throughout 2011. Yahoo!&rsquo;s Year in Review (http://uk.news.yahoo.com/year-in-review/) reveals that the two themes obsessing the nation in 2011 &ndash; just as in 2010 and 2009 - are economic instability and the antics of celebrities.
 
The Top Ten of Everything 2011* (last year&rsquo;s numbers in brackets)

FTSE (new entry)
National Lottery (#1)
Job Centre (#2)
Katie Price (#9)
Cheryl Cole (no change)
EastEnders (new entry)
X Factor (new entry)
Big Brother (new entry)
iPhone 5 (new entry)
Kate Middleton (new entry)

With troubles in the Eurozone and a slow-growing UK economy, it looks like we&rsquo;re interested in the markets as never before - sending searches for the FTSE to #1 in the most searched of 2011 list. Not even in last year&rsquo;s Top Ten, this year it is number one by a significant distance &ndash; searches for the FTSE were 3.4 times the number of searches for the National Lottery at #2.
 
Even in a year that saw the Royal Wedding, UK riots, the phone-hacking scandal and death of Colonel Gaddafi, the antics of the celebrities still appears to interest us more than hard news. Katie Price and Cheryl Cole both make the top ten &ndash; for the third year running -  ahead of searches around major news events and Kate Middleton, a new entry at #10. Despite claims of its demise, The X Factor&rsquo;s popularity endures (#7).
 
Andy Williams, Yahoo!&rsquo;s Editorial Director said &ldquo;Our search data for 2011 shows that crisis and celebrity continue to fascinate Britons, with other news barely getting a look in.&rdquo;
 
He continued: &ldquo;The top three Yahoo! Searches of FTSE, National Lottery and Job Centre indicate a country worried about its economic future and dreaming of get-rich quick schemes.&rdquo;
 
He added: &ldquo;Our love-affair with celebrity even beats our respect for the monarchy &ndash; our searches show that a real-life princess in the shape of Kate Middleton isn&rsquo;t as interesting as our reality royalty of Katie Price and Cheryl Cole&rdquo;
 
The Top Ten Celebrities (last year&rsquo;s number in brackets)

Katie Price (#2)
Cheryl Cole (#1)
Kate Middleton (new entry)
Imogen Thomas (new entry)
Pippa Middleton (new entry)
Amy Winehouse (new entry)
Ryan Giggs (new entry)
Victoria Beckham (#6)
Kim Kardashian (new entry)
Rihanna (new entry)

It&rsquo;s 3rd year running in the Celebrity Search Top Ten for Price and Cole, with the two reality TV stars striking a blow for the common (wo)man by ranking higher than both the Duchess of Cambridge and her sister, even in the year of a Royal Wedding and with all the attendant publicity about Pippa Middleton&rsquo;s nearly-royal rear.
 
Though not reaching the heights of Price and Cole, the Duchess of Cambridge does manage to tally higher than her sister, despite a huge peak in searches for P Middy and her posterior following the Royal Wedding.
 
Julia White, Editor of Yahoo! omg! UK and showbiz expert said &ldquo;You might expect that having been crowned queen of Yahoo!&rsquo;s top searched for celebs last year, Cheryl Cole would be making way for a real life Princess this year. As it happens, she only made way for Katie Price &ndash; showing that the British public&rsquo;s interest in &lsquo;ordinary&rsquo; celebrities still trumps royalty.
 
&ldquo;Cheryl Cole&rsquo;s place at the top is particularly impressive as she is no longer appearing on X Factor. The public are clearly still captivated by her &ndash;more so than any of the new judges, none of whom make the list!&rdquo;
 
Top Ten News Stories

Ryan Giggs superinjunction
Death of Amy Winehouse
Phone-hacking scandal
2012 Olympics
Royal Wedding
Death of Gaddafi
World Floods (Dublin, Thailand, Australia etc)
Madeleine McCann
UK Riots (London, Birmingham, Manchester)
Death of Marco Simoncelli

Celebrity plays a big role in the year&rsquo;s most searched-for news stories. The most searched for news story was the Ryan Giggs superinjunction, with more than five times the number of searches for the London riots. The cult of celebrity was also present in the tragic death of Amy Winehouse (#2).
 
Other Searches
Top...
Celebrity Couple &ndash; Ryan Giggs &amp; Imogen Thomas
Fashion garment &ndash; Pandora Bracelet
Beauty product &ndash; GHD Hair Straighteners
Fashion Label &ndash; Next
Film &ndash; Harry Potter and the Deathly Hallows
Leading lady &ndash; Jennifer Aniston
Festival &ndash; Glastonbury
Song &ndash; Adele, Someone Like You
Politician &ndash; David Cameron
Political news story &ndash; Gaddafi
International news event &ndash; Gaddafi
Brand &ndash; Apple
Premier League Footballer &ndash; Ryan Giggs
Sporting Event &ndash; Rugby World Cup
Soap Star &ndash; Helen Flanagan
Reality TV contestant &ndash; Amy Childs
Soap &ndash; Eastenders
TV star &ndash; Holly Willoughby
Mobile phone &ndash; iPhone 5
Car &ndash; Nissan Qashqai
Car manufacturer &ndash; BMW
 
Yahoo!&rsquo;s Year in Review uses Yahoo! search data to capture the people and events that made 2011. Celebrities, Scandal, News Events and much more can be found at:
http://uk.news.yahoo.com/year-in-review/
 
Notes to editors:
*This list is constructed without navigational searches &ndash; i.e. searches where the intention is clearly purely to navigate (such as searching for &lsquo;Facebook&rsquo; or &lsquo;currency converter&rsquo;) rather than to discover information.
 
For further information contact:
Damian Peachey, Yahoo!
T: +44 (0) 207 131 1108
E: damianp@yahoo-inc.com
 
Sarah Sandland, MHP Communications
T: +44 (0) 203 128 8113
E: Sarah.sandland@mhpc.com
 
About Yahoo!: Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That&rsquo;s how we deliver your world, your way.  And Yahoo!&rsquo;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company&rsquo;s blog, Yodel Anecdotal (yodel.yahoo.com).  
<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=685595" height="1" width="1" />]]></description>
<pubDate>Thu, 01 Dec 2011 19:15:00 GMT</pubDate>
</item>
<item>
<title>Muhammad Ali is the greatest dinner guest, according to the UK’s top football managers</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/muhammad-ali-is-the-greatest-dinner-9-30-11.aspx?link_page_rss=220348</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/muhammad-ali-is-the-greatest-dinner-9-30-11.aspx</guid>
<description><![CDATA[Yahoo! LMA interviews also reveal Jesus, managers&rsquo; wives, Geoffrey Boycott, Kylie and Napoleon as choices
 
Muhammad Ali floats like a butterfly, stings like a bee and is also the perfect dinner companion, according to the UK&rsquo;s top football managers, interviewed by Yahoo! Eurosport to celebrate the renewal for the second year of its &lsquo;Dugout&rsquo; partnership with the League Managers Association (LMA)  ( http://uk.eurosport.yahoo.com/football/the-dugout/ )
 
Chosen by a quarter of the 20 managers interviewed,  which included some of the biggest names in football like Harry Redknapp, Roberto Mancini and David Moyes,  the legendary heavyweight boxer Ali was a clear favourite. Four diverse figures were tied as the second most popular dinner guest: Nelson Mandela, Barack Obama and Elvis Presley and the managers&rsquo; own wives!
 
In terms of professions of the guests selected, Sports Stars were most popular, being chosen by 33% of the managers. Next came politicians, featuring in choices by 18% of managers, followed by musicians, chosen by 13% of managers.
 
There were some unique choices among the managers. Neil Warnock wanted dinner with the Queen, while Rafa Benitez was keen to share an hors d&rsquo;oeuvre with Napoleon. Roberto Mancini wanted to break bread with the Pope, and Paul Lambert was looking for a quiet night in with George Best. Former managerial greats also popped up, with Simon Grayson citing Don Revie, Neil Warnock wanting a bite to eat with Brian Clough and Chris Hughton looking to invite Bill Shankly.
 
&ldquo;The top choices of Muhammad Ali, Nelson Mandela, Barack Obama, Elvis Presley and their own wives as ideal dinner party guests shows that an evening with any of Britain&rsquo;s top football managers would be an entertaining affair,&rdquo; said James Wildman, Yahoo!&rsquo;s Managing Director and Vice-President of Sales.
 
As the Premier Digital Media Company, Yahoo! is investing is quality original content in the UK, including &lsquo;The Dugout&rsquo; with the LMA , Barclays Premier League highlights and &lsquo;Bumps, Babies and Beyond&rsquo;, a parenting show presented by Myleene Klass.
 
The full list with a breakdown of statistics is as follows:
 
Breakdown of results 
Gianfranco Zola - Father, wife, Diego Maradona
Harry Redknapp - Muhammad Ali, Vincent O&rsquo;Brien, Bobby Moore
Paul Ince &ndash; Wife, John F Kennedy, Tiger Woods
Paul Lambert - Elvis Presley, George Bush, George Best
Roberto Di Matteo - Julio Cesar, Claudia Schiffer, Robert De Niro
Sam Allardyce - Nelson Mandela, Muhammad Ali, Sir Alex Ferguson
Sven Goran Eriksson - Nelson Mandela, Pope John Paul, Barack Obama
Chris Coleman - John F Kennedy, Elvis Presley, Jimi Hendrix
Tony Adams - Jesus, Sir Alf Ramsey, Scarlett Johansson
Simon Grayson - Geoffrey Boycott, Bono, Don Revie
Roberto Mancini - Paolo Mantovani, The Pope, Sheikh Mansour
Rafa Benitez - Julio Cesar, Al Pacino, Napoleon
David Moyes - Mother, Tommy Burns, Kylie Minogue
Gustavo Poyet - Fernando Morena, Michael Jordan, Wife
Neil Warnock &ndash; Queen, Barbara Streisand, Brian Clough
Steve McClaren - Nelson Mandela, Barack Obama, Sir Alex Ferguson
Alex McLeish -  Robert Di Niro, John Lennon, Muhammad Ali
Alan Pardew - Muhammad Ali, Barrack Obama, Spike Milligan
Peter Reid - Elvis Presley, Jesus Christ, Angelina Jolie
Chris Hughton - Martin Luther King, Muhammad Ali, Bill ShanklyOrder of popularity
1st &ndash; Mohammed Ali with 5 votes (25%)
2nd wives/Nelson Mandela/Elvis/Obama - 3 votes (15%)
3rd De Niro/Julio Cesar/Sir Alex/JFK &ndash; 2 votes (10%)
All others received 1 vote (5%)
 
Profession of guest
Musician &ndash; 13%
Model &ndash; 2%
Actor &ndash; 8%
Writer &ndash; 2%
Politician &ndash; 18%
Family member &ndash; 10%
Sports star &ndash; 33%
Royalty &ndash; 3%
Other &ndash; 10%
 
Please ensure you credit the above information to Yahoo!&rsquo;s The Dugout when using in any editorial pieces.
 
About Yahoo!
Yahoo! (NASDAQ: YHOO) is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
 
For more information please contact:
 
Paul Stringer at Pitch
T: 0207 494 1616
E: Paul.Stringer@pitch.co.uk
 
Damian Peachey at Yahoo!
T: 0207 131 1108
E:  damianp@yahoo-inc.com
 
Jim Souter at the LMA
T: 07769 906295
E: jim.souter@lmasecure.com<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=685564" height="1" width="1" />]]></description>
<pubDate>Fri, 30 Sep 2011 21:01:00 GMT</pubDate>
</item>
<item>
<title>Yahoo! and The League Managers Association announce renewal of online media partnership</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-and-the-league-managers-9-20-11.aspx?link_page_rss=220349</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-and-the-league-managers-9-20-11.aspx</guid>
<description><![CDATA[Season-long deal adding exclusive content to Yahoo!&rsquo;s Barclays Premier League highlights
 
Yahoo! and the League Managers Association (LMA) &ndash; the representative association of professional football managers, past and present, in the Barclays Premier League, npower Championship and npower Leagues 1 and 2 - have announced the renewal of an online media partnership that will see video and print content from some of the biggest names in football management published across Yahoo!&rsquo;s UK media platforms and social media channels. The deal accompanies Yahoo!&rsquo;s Barclays Premier League highlights as Yahoo! aims to become the home of online sport
 
The season-long deal gives Yahoo! the rights to produce, write and broadcast exclusive interviews with members of the LMA, starting with an exclusive interview with Bolton&rsquo;s Owen Coyle on September 23. Hosted on &lsquo;The Dugout&rsquo; microsite (www.yahoo.co.uk/dugout ), each week a different manager will share their philosophies and approach to the game while also looking ahead to the weekend&rsquo;s big upcoming fixtures.
 
Richard Bevan, CEO of the LMA commented: &ldquo;The LMA is delighted to renew its partnership with Yahoo! and to be working with a brand of such global visibility. We look forward to building the partnership throughout the season and delivering some great content from our members to Yahoo!'s users&rdquo;
 
The deal is part of a long-term strategy to make Yahoo! the home of online sport in the UK. Currently only behind Sky as the largest commercial sports site in the UK*, Yahoo! is now in the second season of its three-year deal with the Premier League for the exclusive rights to show short-form online Barclays Premier League highlights to UK users.
 
Weekend Barclays Premier League games can be found on Yahoo! at  http://uk.eurosport.yahoo.com/football/premier-league/video/ from just after midnight on Monday morning, while weeknight games go live the following morning. Yahoo&rsquo;s Premier League coverage now has Regaine as season-long sponsor, is supported by a marketing campaign that features digital outdoor and is driving engagement through the launch of Yahoo! Your Goals - a newsletter delivered direct to the inboxes of registered users on Monday mornings with links to their team&rsquo;s Barclays Premier League highlights.
 
Andrew Cocker, Yahoo&rsquo;s European Director of Consumer Marketing said: &ldquo;Our partnership with The League Managers Association gives Yahoo! a genuinely differentiated and authoritative voice to accompany our Premier League highlights&rdquo;
 
Cocker continued: &ldquo;As the premier digital media company, Yahoo!&rsquo;s investment in the LMA is consistent with our desire to deliver original and compelling content to our 27 million UK customers&rdquo;.*
 
About Yahoo!
Yahoo! (NASDAQ: YHOO) is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
*Comscore July 2011

For more information please contact:
 
Paul Stringer at Pitch
T: 0207 494 1616
E: Paul.Stringer@pitch.co.uk
 
Damian Peachey at Yahoo!
T: 0207 131 1108
E:  damianp@yahoo-inc.com
 
Jim Souter at the LMA
T: 07769 906295
E: jim.souter@lmasecure.com<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=685565" height="1" width="1" />]]></description>
<pubDate>Tue, 20 Sep 2011 21:10:00 GMT</pubDate>
</item>
<item>
<title>YAHOO! ANNOUNCES NOKIA AS SPONSOR FOR NEW WEB SERIES WITH MYLEENE KLASS - ‘BUMPS, BABIES AND BEYOND’</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-announces-nokia-as-sponsor-9-12-11.aspx?link_page_rss=220363</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-announces-nokia-as-sponsor-9-12-11.aspx</guid>
<description><![CDATA[Yahoo! today announced the launch of &lsquo;Bumps, Babies and Beyond&rsquo;, a major new web series hosted by Myleene Klass available exclusively on Yahoo!&rsquo;s Lifestyle Channel from today www.yahoo.co.uk/lifestyle/family-parenting/
 
The 48 part series, which runs for 12 weeks, is a lifestyle series which shares experiences on all things related to parenthood &ndash; tips, tricks and uncovering the truth behind common myths. It takes its inspiration from Myleene's Sunday Times bestselling book &lsquo;My Bump and Me&rsquo;.
 
Myleene Klass said:  &ldquo;Whenever a baby comes along, you can rest assured so will the advice, criticisms and opinions. &lsquo;Bumps, Babies and Beyond&rsquo; is full of information gleaned not only from experts, but most importantly from other mums, dads and friends. It&rsquo;s a place where you can join or hear candid conversations and ask your questions without judgment or pressure and with a little humour too.&rdquo;
 
She added, &ldquo;Babies may indeed not come with a manual, but this new web series shows we'll just figure it out together.&rdquo;
 
In a deal, negotiated and managed by Carat Sponsorship, Nokia become launch sponsors for its campaign for the new QWERTY smartphone E5 that aims to engage with busy parents on the go &ndash; its digital media campaign with Yahoo! will run for the duration of the &lsquo;Bumps, Babies and Beyond&rsquo; series which goes live today. 
 
Krane Jeffrey, Head of Studio, Yahoo! UK, said: &lsquo;We are delighted that our new web series &lsquo;Bumps, Babies and Beyond&rsquo; goes live today with Nokia as the key sponsor.  The launch of the series and our partnership with Nokia highlights the industry need for relevant and engaging content for consumers which also benefit our advertisers, who align themselves seamlessly alongside it &ndash; this is a perfect example of the Science, Art and Scale combination unique to Yahoo!
 
Adam Johnson, Head of Brand and Campaigns, Nokia UK said: &ldquo;Myleene&rsquo;s &lsquo;Bumps, Babies and Beyond&rsquo; presents a great opportunity for us engage with our target audience for the Nokia E5 smartphone in an interactive, content rich environment. It really demonstrates the potential of digital media and we are excited to be working with Yahoo!.&rdquo;
 
Rowena Johnson, Associate Director, Carat Sponsorship, said: &ldquo;We are delighted to have enabled this collaboration between Yahoo! and Nokia, which demonstrates how alliances between interactive digital content and advertising campaigns are a great synergy between advertisers and consumers.&rdquo;
 
For further information, please contact:
Sophia Parviez, Yahoo!
Yahoo!
T: 0207 1310 1306
E: sophiap@yahoo-inc.com
 
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That&rsquo;s how we deliver your world, your way.  And Yahoo!&rsquo;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company&rsquo;s blog, Yodel Anecdotal (yodel.yahoo.com).  
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their respective owners.<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=685574" height="1" width="1" />]]></description>
<pubDate>Tue, 13 Sep 2011 00:08:00 GMT</pubDate>
</item>
<item>
<title>Yahoo! Unveils Season-Long Sponsor for its’ Barclays Premier League Highlights</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-unveils-season-long-sponsor-8-22-11.aspx?link_page_rss=220351</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-unveils-season-long-sponsor-8-22-11.aspx</guid>
<description><![CDATA[Regaine named as Yahoo!&rsquo;s major signing for second season of new HD-quality online highlights package
 
Yahoo! today unveils the big-name summer signing that will sponsor its second season of the Barclays Premier League highlights package.
 
McNeil Healthcare (UK) Limited&rsquo;s Regaine hair loss treatment (a deal negotiated and managed by Carat Sponsorship) is to partner with Yahoo! throughout the 2011/12 season.
 
Yahoo! is into the second season of a three year deal with the Premier League to show short-form online highlights* of every game. Weekend games go out first thing on Monday, with weekday games going live the following morning. For the 2011/12 season, the highlights are now in stunning HD video.
 
The Premier League highlights package is available at Yahoo! Eurosport http://uk.eurosport.yahoo.com/football/premier-league/video/ and this season Yahoo! will drive further engagement with the launch of Yahoo! Your Goals, a Barclays Premier League newsletter delivered direct to the inboxes of registered users on Monday mornings with links to their team&rsquo;s highlights.
 
Head of Yahoo! Studio Krane Jeffery said: &ldquo;We are delighted to have Regaine on board with Yahoo! for the duration of the Barclays Premier League season.  Our highlights package and the launch of Yahoo! Your Goals directly appeals to the 19m football fans in the UK (TGI), enabling our partners to tap into the passion of this audience and engage them in a relevant and customised environment. &ldquo;
 
He added: &ldquo;Our Premier League highlights are a fantastic example of the type of premium content Yahoo! invests in for advertisers to associate with, reaching their desired audiences in a meaningful way through Yahoo!&rsquo;s unique combination of science, art and scale.&rdquo;
 
Rowena Johnson, Associate Director, Carat Sponsorship said: &ldquo;For football fans catching up with, discussing and debating all of the action from the weekend&rsquo;s matches is a near-sacred Monday morning ritual. We want Regaine to be part of that conversation and are certain that Yahoo! can help us to achieve that.&rdquo;
 
Last season&rsquo;s Premier League highlights helped Yahoo! Sports to establish itself as one of the leading online sports destinations in the UK with 3.7 million users each month (July Comscore).
 
Yahoo! will support its exclusive Barclays Premier League highlights content through outdoor and print advertising, extensive and targeted digital marketing and social media outreach from August through to the end of the season in May.
 
*Up to five minutes of highlights from every Barclays Premier League game, together with compilation and editorial packages.
 
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That&rsquo;s how we deliver your world, your way.  And Yahoo!&rsquo;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company&rsquo;s blog, Yodel Anecdotal (yodel.yahoo.com).  

For more information please contact:

Sophia Parviez/Damian Peachey, Yahoo!
T: 020 7131 1306 / 020 7131 1108
E: sophiap@yahoo-inc.com / damianp@yahoo-inc.com<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=685567" height="1" width="1" />]]></description>
<pubDate>Mon, 22 Aug 2011 21:15:00 GMT</pubDate>
</item>
<item>
<title>Yahoo! to Launch Online Series with Myleene Klass</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-to-launch-online-series-8-18-11.aspx?link_page_rss=220354</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-to-launch-online-series-8-18-11.aspx</guid>
<description><![CDATA[Partnership with GroupM Entertainment and Twofour to produce &lsquo;Bumps, Babies and Beyond&rsquo;
 
Yahoo! today announced the autumn launch of &lsquo;Bumps, Babies and Beyond&rsquo;, a major new online series hosted by Myleene Klass. The show, co-produced by GroupM Entertainment and Twofour, launches exclusively on Yahoo!&rsquo;s Lifestyle Channel (www.yahoo.co.uk/lifestyle ) in September.
 
Taking its inspiration from Myleene's Sunday Times bestselling book &lsquo;My Bump and Me&rsquo;, the 48 part series, which runs for 12weeks, aims to be a lifestyle series for parents, with parents sharing experiences of bringing up children. Together with Myleene, they&rsquo;ll talk tips, tricks and uncover the truth behind common parenting myths.  
 
Myleene said:  &lsquo;Yahoo! is an ideal media partner for the show &ndash; as parents juggle with the competing demands of children, work and social life,  a four minute online show between the next feed or nappy change is the ideal format&rdquo;.  The series is a result of a market defining partnership between GroupM Entertainment, Yahoo! and TwoFour and is part of Yahoo!&rsquo;s commitment to becoming the home of original content online.
 
The programme concept was brought to Yahoo! by GroupM Entertainment, and Twofour. Twofour is a leading, multi-award winning, independent production group, which creates over 300 hours a year of factual, features and entertainment programming for broadcasters around the world.
 
James Wildman, Yahoo!&rsquo;s Managing Director and VP of Sales, said: &lsquo;This deal for &lsquo;Bumps, Babies and Beyond&rsquo; exemplifies Yahoo! as the premier digital media company. As well as providing engaging content for the consumer and the advertiser, the partnership with Group M and Twofour is an innovative way to bring it to market&rsquo;
 
Richard Foster, MD GroupM Entertainment said, "We are constantly looking to develop new content financing models and commercial partnerships and we're delighted to be working alongside the various parties on this deal.   &ldquo;There has been a lack of funding for high quality productions in the online space, which is something we are looking to address as we grow our digital business and capabilities which is being overseen by our head of digital Richard Hampson, who joined us a year ago from WPP."
 
Lisa Opie, Twofour's Director of Channel Strategy, said &ldquo;Myleene is passionate about birth, babies and being a mum. She brings her unique, completely natural exuberance and refreshing honesty to the subjects that fascinate all new parents, from breastfeeding to toddler tantrums.
 
&ldquo;The programmes will feature an array of experts as well as other mums and dads becoming a credible yet accessible guide to early years of parenting and filling a clear gap in the market. We're really excited about this new venture".
 
Yahoo! Lifestyle is the UK&rsquo;s #1 Lifestyle site (Comscore, July 2011), offering over 3 million users each month a compelling mix of sex, beauty, fashion, food and shopping.
 
For further information, please contact:
Damian Peachey
Yahoo!
T: 0207 131 1108
E: damianp@yahoo-inc.com
 
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That&rsquo;s how we deliver your world, your way.  And Yahoo!&rsquo;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company&rsquo;s blog, Yodel Anecdotal (yodel.yahoo.com).
 
About GroupM Entertainment
The primary role of GroupM Entertainment is to produce, finance and distribute entertainment properties for a wide range of international markets.
The company&rsquo;s business interests extend across all media platforms and a variety of content forms, including but not limited to entertainment, drama, sports and information.
 
GroupM Entertainment is part of GroupM, the leading global media investment management operation. It serves as the parent company to WPP media agencies including MAXUS, MediaCom, MEC and Mindshare. The agencies that comprise GroupM are all global operations in their own right with leading market positions.<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=685568" height="1" width="1" />]]></description>
<pubDate>Thu, 18 Aug 2011 21:24:00 GMT</pubDate>
</item>
<item>
<title>Yahoo! sets new bar for digital creativity with UK launch of Yahoo! Studio</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-sets-new-bar-for-digital-8-1-11.aspx?link_page_rss=220365</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-sets-new-bar-for-digital-8-1-11.aspx</guid>
<description><![CDATA[Yahoo! today announces the launch of Yahoo! Studio, a strategic initiative that places creativity and the delivery of industry-leading branded content at its core.
 
Yahoo! has an established reputation in the creation and implementation of digital media campaigns that incorporate unique advertising and editorial content and the launch of Yahoo! Studio is a significant investment into true innovation.  A dynamic team of industry experts consisting of campaign strategists, creative designers, editorial experts and campaign producers will make up the DNA of the Yahoo! Studio team, who will drive conception, creation and execution of creative branded solutions for advertisers and consumers alike.
 
The decision to launch Yahoo! Studio was part of a significant strategic review of the Yahoo! UK sales operation and will mean that there is more focus than ever before on offering best in class digital media solutions to clients, with consistency, innovation and result&rsquo; driven execution at the heart of all media campaigns.
 
The new sales team is made up of Yahoo! Studio, Agency Sales (responsible for incorporating display, search and mobile), Partnerships and Global Sales working on multimarket ad solutions.   Fundamental to these expert teams will be their ability to deliver against briefs and develop campaigns that offer truly integrated, multi-platform and high impact ideas. 
 
UK Managing Director and Sales VP James Wildman said: &ldquo;I&rsquo;m delighted to present my new senior leadership team and our newly refocused and revitalised sales organisation. This not only means that we are better geared to deliver performance driven, industry leading campaigns but our sales teams have a clear structure to enable them to work to the best of their ability and realise their career ambition at Yahoo!.  We already have some of the best people within the industry working for Yahoo! and we look forward to welcoming more in the coming weeks and months.&rdquo;
 
Wildman continued: &ldquo;The launch of Yahoo! Studio is a significant investment ensuring that creativity is at the heart of our operations and means we are ready to lead innovation in digital media. For Yahoo! successful digital campaigns need the unique combination that only we can offer, the science to understand and segment an audience, the art to create lasting engagement with consumers through context and the scale to reach the right person in the right setting in meaningful numbers.&rdquo;
 
Examples of the types of campaigns the Yahoo! Studio team creates can be seen here with the Yahoo! &lsquo;Style it Light&rsquo; site with Diet Coke http://uk.specials.lifestyle.yahoo.com/style-it-light/ and the branded content site created with Special K, Body Beautiful http://uk.specials.lifestyle.yahoo.com/body-beautiful/<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=685577" height="1" width="1" />]]></description>
<pubDate>Tue, 02 Aug 2011 00:22:00 GMT</pubDate>
</item>
<item>
<title>Romantic gestures are flushed down the toilet as Brits declare their love on the loo via social networks</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/romantic-gestures-are-flushed-208053.aspx?link_page_rss=208053</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/romantic-gestures-are-flushed-208053.aspx</guid>
<description><![CDATA[New Yahoo! Mail research on how we keep in touch says social networks have changed Britain into ‘Generation 140’* 

Over 10% of Britons surveyed have said or heard ‘I love you’ for the first time over a social network
Nearly 20% check their social networks and emails on the loo, while 54% do the same from bed
62% prefer the personal touch of an email  rather than mass updates

New Yahoo! Mail (yahoo.co.uk/newyahoomail) today launched research* unveiling Generation 140 – the changed face of Britain’s online communications following the explosive growth of social networks. Contrary to popular belief, Generation 140 is not just young people who’ve changed the way they keep in touch. Now we all want it all: bite sized updates, a contrast steam of information and the personal touch. In the UK, we are all Generation 140 – and we’re leading the way in Europe.
 
So what characterises Generation 140? The Yahoo! survey showed:

The birth of a phenomenon: A staggering 40% of people surveyed in the UK have learnt via a social network that a friend or relative has given birth, more than anywhere else in Europe
Get a room. Or an email account: 13% of Britons polled heard or said I love you for the first time via a social network, rising to 16% among 16-24yr olds. Plus 3% of Brits included in the survey have even received a marriage proposal online
Log-in: 19% of those surveyed claim to check their social networks on the toilet (more than any other European nation), and 54% click away in bed! 
Up close and personal: Despite Generation 140’s apparent desire to share their most personal moments with an audience, nearly two thirds of people (62%) of those surveyed in the UK say they would prefer to receive an email with personal news as opposed to a mass update

 This idea of Generation 140 wanting to have its cake and eat it – share with an audience but at the same time keep the most personal content for emails – came through strongly in Yahoo!’s research:

More than 1 in 5 said the most touching message they had ever received was via email; less than 5% said it was in a social network message
34% of Britons surveyed admit to being upset when discovering friends and family have revealed personal news online
Forced to choose, more Brits would take their email account to a desert island with them rather than a social media profile. 

Thanks to the new Yahoo! Mail, Generation 140 now can have it all. New Yahoo! Mail (yahoo.co.uk/newyahoomail) has evolved to cope with all these changes in communication by combining all your social networking and email needs in one user-friendly package. Not only does new Yahoo! Mail offer the fastest and safest ever Yahoo! Mail, but also integrates Facebook, Twitter and Flickr into your mailbox, putting your network of friends, photos, updates and tweets all in one easy-to-manage mailbox.
 
New Yahoo! Mail ambassador, comedian Daniel Sloss**, commented:
“Generation 140 is us - the generation that has more ways of staying in touch with each other and the world than ever before and we still struggle to get it right. I once dumped a girl via a social network. I wouldn't do it again and wouldn't recommend doing it. You could do it by carrier pigeon, it's a lot more personal and if the person gets upset they can keep the pigeon as revenge. Either that or get it to crap on my car constantly. Joking aside, I’m not saying ditch social networking. Don’t. They’re fantastic. I’m saying combine them with a more personal touch to those you really care about and that’s where Yahoo! Mail comes in”.
 
Andrew Molyneux, Yahoo!’s Mail product manager said: “Yahoo!’s new Mail has been designed with the insight that social networks are perfect for sharing with your wider circle of friends– but that only mail will do for the more personal conversation. We know you want both – and we’ve made it easy by putting them in one place.  With a dedicated ‘Updates’ tab you can view and update your social stream from Yahoo! Mail.”
 
Notes to editors:
* Generation 140: Yahoo surveyed 8,818 people in Germany, UK, Spain, France and Italy. The research investigated people’s use of online communication tools such as social networks and email to find out what types of conversations people are having online and which types of conversation people thought are appropriate for which channels. It revealed how communication is changing, with certain personal conversations taking the form of short public messages – unveiling what Yahoo! has termed “Generation 140”
 
** Scotland’s Daniel Sloss is currently one of the fastest rising stars of UK comedy. He started doing stand-up aged 16 and appeared on ‘Michael McIntyre’s Comedy Roadshow’; ‘8/10 Cats’; ‘Jason Manford Comedy Rocks’; ‘Rob Brydon Show’; ‘Comic Relief’s ‘Mock the Week’; ‘Paul O’Grady Show’  as well as starring in his own BBC show 'The Adventures of Daniel’ and selling out three Edinburgh Fringe seasons in 2008-2010 - all before he started to shave. His 2009 debut in London’s Soho Theatre made him the youngest stand-up ever to perform a solo season in the West End and he has performed in Europe, Australia and South East Asia. Winner of 2011’s Scottish Variety Award - Best New Comedian, Daniel will be performing his new show The Joker at the internationally acclaimed Edinburgh Fringe in August ahead of a 50 date nationwide tour this autumn.
 
 
About Yahoo! Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That’s how we deliver your world, your way.  And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).  <img src="http://pressroom.yahoo.co.uk/rss.ashx?id=676213" height="1" width="1" />]]></description>
<pubDate>Thu, 09 Jun 2011 00:07:00 GMT</pubDate>
</item>
<item>
<title>COCA-COLA LIGHT / DIET COKE AND YAHOO! LAUNCH NEW DIGITAL FASHION CHANNEL: ‘STYLE IT LIGHT’, CHAMPIONING A LIGHTER APPROACH TO FASHION</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/coca-cola-light-diet-coke-and-208052.aspx?link_page_rss=208052</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/coca-cola-light-diet-coke-and-208052.aspx</guid>
<description><![CDATA[Today Coca-Cola light / Diet Coke unveiled its first ever Digital Fashion Channel Style it Light &ndash; http://uk.specials.lifestyle.yahoo.com/style-it-light/. The channel was created by Yahoo! and features light-hearted fashion content set within Yahoo!&rsquo;s lifestyle property. &lsquo;Style it Light&rsquo; has launched across the newly structured Coca-Cola NWEN* (North Western Europe and Nordics) and forms part of the new &lsquo;Love it Light&rsquo;* campaign. It builds on the Coca-Cola light / diet Coke position as the &lsquo;must-have&rsquo; fashion accessory. This fashion channel offers a lighter approach to everyday fashion moments, focussing on the key passion of Coca-Cola light / diet Coke drinkers.
 
&lsquo;Style it Light&rsquo; leverages Yahoo!&rsquo;s expertise in aggregating and curating a wide range of premium content at huge scale. Users have access to high quality, light-hearted fashion content, including daily fashion features, news and reviews of the latest trends and videos. With interactive content tailored to personal interests, the digital channel will link up with a range of partners, including Stylesight (www.stylesight.com), the industry&rsquo;s most trusted name in fashion trend research, to give users an uplifting and useful guide to the latest trends, buys and insider tips.
 
James Wildman, Managing Director &amp; VP Sales for UK &amp; Ireland at Yahoo!, says:
 
&ldquo;We are delighted to be working with Diet Coke on the exciting launch of &lsquo;Style it Light&rsquo; which is the latest example of the type of lucrative content that Yahoo! is producing for its clients. We firmly believe that branded content is the future of online advertising and this type of exclusive and innovative site is a great way for brands to reach, engage and interact with consumers.&rdquo;
 
Content will be tailored across Coca-Cola light&rsquo;s /Diet Coke&rsquo;s NWEN markets, with the GB, France and Nordics having their own dedicated Yahoo! editor, to ensure truly relevant content for their audience.
 
Topical fashion writers, such as Cosmopolitan.co.uk editor Pat McNulty will provide content, as well as fashion blogger Tor Brierly. Features on the site, for example, include looking at the rise of clogs, and Angelina Jolie leading the one-shoulder dress trend.
 
Content on the site will be updated weekly and includes:
 
Hot Topics &ndash; The week&rsquo;s hottest topic in the fashion blogging community and/or Twitter My Fashion Treasure &ndash; Local stylists find or introduce a fashion treasure.  Plus a stylish reader tells the story of their most loved item in their wardrobe              
Wear it Your Way &ndash; Celebrating the fun side of experimenting with fashion. Each week our stylista wears a cool item for a day and reports back on the results Style Magpie &ndash; helping real girls create a unique and personal style
Style Sightings &ndash; a gallery of images focusing on a particular trend
Your Style Gallery &ndash; a gallery of the best looks that week
Style It TV - bespoke video content featuring street looks
Guest Editor &ndash; a well-known blogger shares their tips
Regular blog &ndash; written by xxx (local market to insert name of blogger)
 
The channel will be amplified by leveraging social media platforms and engaging credible fashion bloggers across the territory.
 
Notes to editors:

* Launched in April 2011, the &lsquo;Love it Light&rsquo; fashion campaign gives consumers the opportunity to have fun with fashion by developing unique properties and content to inspire and engage consumers, including the brand new exclusive limited edition bottle collection by Karl Lagerfeld. The campaign, across the newly structured Coca-Cola NWEN* (North Western Europe and Nordics) markets, builds on the Coca-Cola light / diet Coke brand&rsquo;s strong heritage in fashion including previous partnerships with Manolo Blahnik, Patricia Field and Helena Christensen.
The &lsquo;Love it Light&rsquo; fashion campaign includes a new TVC campaign, OOH, designer collaboration and partnership (Karl Lagerfeld), experiential and sampling programmes as well as a brand new digital and interactive fashion platform
* Coca-Cola Company NWEN territories are:

GB, Ireland, France, Belgium, Netherlands, Sweden, Norway, Denmark, Finland, Iceland, Luxemburg
&lsquo;Style it Light&rsquo; is being activated in GB, Ireland, France, Denmark, Finland, Sweden, Norway



About Stylesight:
Stylesight (www.stylesight.com), the most trusted name in trend, providing world-class content, tools and technology for creative professionals in the style and design industries, combines accurate forecasting and expert trend research with cutting edge-technology to make the creative journey faster, more efficient and cost-effective - the industry&rsquo;s first and only &ldquo;Creative Platform.&rdquo;
 
About Yahoo!:
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That&rsquo;s how we deliver your world, your way.  And Yahoo!&rsquo;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company&rsquo;s blog, Yodel Anecdotal (yodel.yahoo.com).
  
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
 
All other names are trademarks and/or registered trademarks of their respective owners.<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=676212" height="1" width="1" />]]></description>
<pubDate>Wed, 01 Jun 2011 00:02:00 GMT</pubDate>
</item>
<item>
<title>Baby Bethany is the Queen of Flickr’s ‘People’s Royal Wedding Album’, while P-Middy is the Princess of Search</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/baby-bethany-is-the-queen-of-flickr-5-16-11.aspx?link_page_rss=220356</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/baby-bethany-is-the-queen-of-flickr-5-16-11.aspx</guid>
<description><![CDATA[Over 1,500 photos submitted to Flickr&rsquo;s People&rsquo;s Royal Wedding Album
Former BBC Royal Correspondent Jennie Bond chose winning photo
Pippa Middleton received over 20 times more Yahoo! search queries than her sister in the week after wedding
 
&ldquo;Bethany was very excited to watch the Royal Wedding&rdquo; , a photo taken by Flickr user Louisa Who?, has been chosen as the winner of Flickr&rsquo;s &lsquo;People&rsquo;s Royal Wedding Album&rsquo; (http://www.flickr.com/groups/peoplesroyalwedding) by Yahoo! Royal Wedding Ambassador and former BBC Royal Correspondent Jennie Bond. At the same time, the undoubted star of the Royal Wedding was Pippa Middleton, according to Yahoo! Search. Searches for P-Middy outstripped those for her sister not only on the day of the wedding, but in the week after the wedding by over 20 times.
 
The People&rsquo;s Royal Wedding Album &ndash; a group on Flickr that aimed to capture the people&rsquo;s take on the Royal Wedding with a &pound;5,000 prize for the best photo from UK users &ndash; hosts over 1500 images, more than 1,200 of which were shared by people either on the day or over the Royal Wedding weekend. Alongside the official pictures on the British Monarchy&rsquo;s own Flickr stream, the People&rsquo;s Royal Wedding Album offered a diverse look at what the people did for the big day.
 
Popular subjects (aside from the obvious) included:

Royal Wedding themed cakes
Pets in Royal themed attire (mostly dogs)
William and Kate masks
People watching at home on TV
Royal Wedding related knitting and embroidery

Yahoo!&rsquo;s favourites can be found in a slideshow here: http://www.flickr.com/photos/47378879@N03/favorites/show/
 
The winning photo shows a cute six month old Bethany enjoying the wedding on TV from the comfort of her baby seat.  Jennie Bond, judge of the competition, said &ldquo;I chose the picture as not only is it beautifully shot, with a great eye for colour and for humour, it also sums up a key part of what The People&rsquo;s Royal Wedding Album is all about &ndash; becoming a historical document for future generations like Bethany and showing the true story of what people did for the wedding.&rdquo;
 
Louisa Gotts, Bethany&rsquo;s mum, took the photo: &ldquo;I&rsquo;m a really keen photographer, and having a little baby I&rsquo;m always taking pictures of her. So when I saw the competition on Flickr I instantly thought that the picture I&rsquo;d taken would fit the bill. I never imagined I would win but it must have struck a chord, so I&rsquo;m delighted!&rdquo;
 
Fiona Miller, Flickr&rsquo;s Marketing Manager commented:  &ldquo;We love the People&rsquo;s Royal Wedding Album &ndash; from the decorated dogs, to monarchical embroidery and street parties galore &ndash; and Baby Bethany seems to capture the feelings of so many people on the big day.&rdquo;
 
The P-Middy effect
On  Royal Wedding Day, Yahoo!&rsquo;s UK search was full of the topics you&rsquo;d expect &ndash; Kate&rsquo;s dress, Beatrice&rsquo;s hat and Harry&rsquo;s Wiggly Worm, for example - but since then there has been continued interest in one particular topic that barely registered before the wedding  - Pippa Middleton. With Kate dominating Royal Wedding related search queries for the months leading up to the wedding, on the big day itself interest in Kate gave way to her little sis, who received 1.7 times the number of searches. In the week following the wedding, Pippa went on to clock up 22 times as many search queries on Yahoo! UK than her big sister.
 
As the premier digital media company, Yahoo! received more traffic to their coverage of the wedding than for any previous event. Over the 24 hour period of 29th April 2011, Yahoo! sites serving Royal Wedding content drove 400 million page views on the day and a record-breaking 50,000 page requests per second, seven times the average daily peak of approximately 7,500, and video traffic was 21% higher than the previous record.
 
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That&rsquo;s how we deliver your world, your way.  And Yahoo!&rsquo;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company&rsquo;s blog, Yodel Anecdotal (yodel.yahoo.com).  
 
About Flickr
Flickr is one of the world's leading online photo sharing communities where people explore, find, manage and share pictures of life's daily moments with friends, family and the world. With more than 55 million worldwide visitors each month and more than 5 billion photos stored, Flickr serves as the 'eyes of the world' and has revolutionized the sharing and discovery of what people see and experience through photos. Flickr was developed by Ludicorp in February 2004 and acquired by Yahoo! in March 2005. To share and explore the world's photos, visit www.flickr.com.<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=685571" height="1" width="1" />]]></description>
<pubDate>Mon, 16 May 2011 21:41:00 GMT</pubDate>
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<item>
<title>Yahoo! leads the way in educating the media industry about the revolution of the digital landscape</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-leads-the-way-in-educating-5-9-11.aspx?link_page_rss=220362</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-leads-the-way-in-educating-5-9-11.aspx</guid>
<description><![CDATA[Yahoo! is hosting a series of educational sessions for delegates attending this year&rsquo;s Festival of Media in Montreux, Switzerland.  The sessions are part of Yahoo!&rsquo;s new Yahoo! Academy programme, an initiative that seeks to share insights and foster creative interaction with advertisers and agencies on current topics affecting the digital media industry.
 
Festival of Media 2011 will see the kick-off of the Yahoo! Academy, featuring a series of Yahoo! experts sharing their perspectives on topics as wide-ranging as creativity online, connected devices and the interaction between content and advertising.
Sessions include: 
 

TV vs. Online &ndash; Yahoo!&rsquo;s  James Wildman, Managing Director &amp; VP Sales for UK &amp; Ireland will be discussing the idea that TV and online content will become increasingly complementary,  looking at key insights from Yahoo!&rsquo;s latest exclusive research into online video - Shortcast.


Working the digital canvas - Mollie Spilman, SVP, Global B2B Marketing at Yahoo! will be giving bite-sized tips on how brands can creatively engage audiences, looking at how the digital canvas can allow for more customised and unique experiences including video and social functionality. 


Content + Advertising = Online &lsquo;Experiences&rsquo;  - Yahoo! VP for Marketing, EMEA, James Tipple will be giving the inside track on using sports content to make fans of your brand, looking at how digital technologies can create two-way conversation with consumers.


Crafting Connected experiences - Mark Drasutis, Senior Director for Product Marketing, Yahoo!, EMEA will be looking at what the magic formula is to keeping consumers engaged and the concept of &lsquo;always being connected&rsquo; through various mobile platforms.


The Power of relevance - Mike Bevans, Senior Director of Product Management, EMEA at Yahoo! will be giving tips for more tailored and targeted advertising, discussing how we can make ads personally relevant


How Direct can you be?  - Nick Hugh, Senior Director for Direct Response, Yahoo!, EMEA will be discussing the innovation of response generation.  

Mollie Spilman, Senior Vice President, Global B2B Marketing at Yahoo! said: &ldquo;We are delighted to be hosting a range of insightful and educational academy sessions at this year&rsquo;s Festival of Media.
 
&ldquo;At Yahoo! we pride ourselves on being industry thought-leaders and we hope that our academy sessions will make delegates realise just how important the digital landscape is for their businesses.  The Yahoo! Academy programme will also highlight how Yahoo!, with its unique combination of Science + Art + Scale, can help businesses use digital to produce the most engaging media campaigns - because we have the science to understand and segment an audience, the art to create lasting engagement with consumers through context and the scale to reach the right person in the right setting in meaningful numbers.&rdquo;
 
&ldquo;Our Yahoo! Academy programme demonstrates our commitment to educating clients about the complex dynamics of the digital landscape.&rdquo; 
 
Note: The Yahoo! Academy programme is designed to be mobile and available to our advertisers, agencies, publishers and press at their offices or can be taken to industry events.
 
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That&rsquo;s how we deliver your world, your way.  And Yahoo!&rsquo;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company&rsquo;s blog, Yodel Anecdotal (yodel.yahoo.com).  
For more information please contact:

Sophia Parviez at Yahoo!
T: + 44 (0) 7976454428
E: sophiap@yahoo-inc.com
 
Ben Starkie at Yahoo!
T: mobile +41 79 936 2857
E: bstarkie@yahoo-inc.com<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=685575" height="1" width="1" />]]></description>
<pubDate>Tue, 10 May 2011 00:01:00 GMT</pubDate>
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<item>
<title>Yahoo! pilots market-leading advertising initiative to increase transparency between consumers, websites and advertisers</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-pilots-market-leading-advertising-5-1-11.aspx?link_page_rss=220366</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/yahoo-pilots-market-leading-advertising-5-1-11.aspx</guid>
<description><![CDATA[Yahoo! today announces its pilot of the Ad Choices initiative aimed at giving consumers in Europe more information about how online advertising works and the choices they have in interest based advertising.
 
It&rsquo;s important for both consumers and advertisers that digital ads are interactive, relevant and informative. Yahoo!&rsquo;s innovation in the science of online customization means we can create relevant ad campaigns that improve the consumer experience for Yahoo! users as well as for the industry as a whole by serving ads based on individual consumers&rsquo; interests.
 
Only Yahoo! offers all the elements needed for great advertising today:  the science to understand and segment an audience, the art to create lasting engagement with consumers through context, and the scale to reach the right person in the right setting in meaningful numbers. With Ad Choices we can reinforce openness around what that data is, and we can give consumers control over it. Our overriding goal is for the Ad Choices initiative to become standardised across the EU and we are teaming up with industry bodies, key advertisers, publishers and agencies to ensure that the necessary steps are being taken to make this happen.
 
Yahoo! is introducing the pilot across Europe which enables internet users to find out which types of organisations are behind each advertisement they see on Yahoo!&rsquo;s web pages &ndash; with the pilot starting on all ads served on the Yahoo! login pages. A clearly displayed icon at the point of viewing the ad allows consumers to click through to key information about it and what techniques and information have been used to select it for them. They are also given the opportunity to  remove themselves from individual interest-based advertising categories, or they can choose to opt out entirely of interest-based advertising.
 
Justin B. Weiss, Senior Director of International Privacy and Policy  at Yahoo! said: &ldquo;Businesses like ours depend  on the trust of our users and Yahoo!&rsquo;s goal is to ensure that interest-based advertising which benefits both consumers and advertisers becomes familiar practice both within the industry and among web surfers themselves.
 
&ldquo;By piloting the Ad Choices icon in Europe we reinforce not only our commitment to our consumers and to leadership around self-regulation in this space, but also our ambition to innovate at the pace of technology while adhering to our long-held philosophy around privacy.
 
&ldquo;Ad Choices helps inform brands about the privacy preferences of their customers and also demonstrates how Yahoo! is committed to being  transparent in what we do by providing our users with control and meaningful choice over their online advertising experience. &ldquo;
 
Ad Choice icons can be seen initially (from now) on adverts shown on Yahoo! login pages.
 
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That&rsquo;s how we deliver your world, your way.  And Yahoo!&rsquo;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company&rsquo;s blog, Yodel Anecdotal (yodel.yahoo.com).  
 
For more information please contact:
Sophia Parviez at Yahoo!
T: 020 7313 1306
E: sophiap@yahoo-inc.com
 
Damian Peachey at Yahoo!
T: 0207 131 1108
E:  damianp@yahoo-inc.com<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=685578" height="1" width="1" />]]></description>
<pubDate>Mon, 02 May 2011 00:28:00 GMT</pubDate>
</item>
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<title>Flickr launches ‘The People’s Royal Wedding Album’</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/flickr-launches-the-people-s-royal-208048.aspx?link_page_rss=208048</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/flickr-launches-the-people-s-royal-208048.aspx</guid>
<description><![CDATA[
&pound;5000 &lsquo;honeymoon&rsquo; for the photo that best captures Britons&rsquo; Royal Wedding
Yahoo! research shows that while majority looking forward to the event, only 10% of women want to follow in Kate Middleton&rsquo;s crystal slippers
Former BBC Royal Correspondent Jennie Bond to judge competition and is available for interview as Yahoo!&rsquo;s Royal Wedding expert 

Flickr &ndash; the leading photo sharing site owned by Yahoo! - today launched &lsquo;The People&rsquo;s Royal Wedding Album&rsquo; ( flickr.com/groups/peoplesroyalwedding ) &ndash; a competition that aims to capture the British people&rsquo;s take on the marriage of Prince William and Kate Middleton.
 
Jennie Bond, Yahoo!&rsquo;s Royal Wedding expert, commented &ldquo;I remember the party atmosphere and feeling of celebration that swept the country in 1981 when Charles and Diana said &lsquo;I do&rsquo;.  Thirty years on, Flickr&rsquo;s &lsquo;People&rsquo;s Royal Wedding Album&rsquo; will provide a snapshot of what a royal wedding means to the country and provides an amazing public album of all the different ways we choose to spend the day and the weekend.&rdquo;
 
Whether it&rsquo;s celebrations down the pub, your pet in royal regalia, camped in a sleeping bag on the Mall or getting away from it all on a far away beach, Flickr&rsquo;s &lsquo;People&rsquo;s Royal Wedding Album&rsquo; wants to capture it all &ndash; and there&rsquo;s a &pound;5000 &lsquo;honeymoon&rsquo;&sup1; as a prize for the best snap.
 
Entering the photo of the Royal Wedding tat you&rsquo;ve bought, the aftermath of partying across two long bank holiday weekends or your back garden barbeque (weather permitting)  into &lsquo;The People&rsquo;s Royal Wedding Album&rsquo; on Flickr couldn&rsquo;t be easier:
 

If you don&rsquo;t already have one, set up a Flickr account . You can now also use your Facebook or Google ID to log-in.
Visit flickr.com/groups/peoplesroyalwedding
If you&rsquo;re on the move, you can use the free Flickit smartphone app. Once downloaded, go to Explore, then Groups, then People&rsquo;s Royal Wedding
Upload your Royal Wedding photo to the group by May 3 (competition end date)
Wait with bated breath to see if Jennie Bond has made you King/Queen* (delete as applicable) for a day 

The wide ranging opinions of the British people around the Royal Wedding should ensure no shortage of snaps for the Flickr Royal Wedding album. According to Yahoo! Research&sup2;:

Over 50% of Britons are looking forward to the Royal Wedding and see it as cause for celebration
We&rsquo;re not necessarily being gripped by monarchical fervour - When asked why they were celebrating, 30% of respondents cited the long bank holiday weekend
Only 10% of female respondents want to become a real-life princess like Kate Middleton
The Royal Wedding spirit doesn&rsquo;t seem to have led to an outbreak of generosity in Britain&rsquo;s hospitality industry &ndash; over 90% of hoteliers in the UK say they will increase their prices across the Royal Wedding weekend 

&ldquo;With every detail of the wedding, from Kate&rsquo;s dress to the first dance and what guests had for dinner shared by the world and his uncle, the &lsquo;People&rsquo;s Wedding Album&rsquo; turns the spotlight on what ordinary people are doing, or not doing, on the big day,&rdquo; said Fiona Miller, Flickr&rsquo;s Marketing Manager.  She added; &ldquo;Flickr is in a unique position to tell the visual story of the people&rsquo;s wedding. Not only is Flickr part of Yahoo!, the premier digital media company, but it is already used by the British Monarchy as the home of its official Royal Wedding photostream and has over 10 million users in the UK. Flickr makes it easy for members to share their life through photos with the people that matter to them and we&rsquo;re excited that we can play a part in documenting the Royal Wedding from the people&rsquo;s perspective.&rdquo;
 
As well as the visual guide to the people&rsquo;s Royal Wedding, Yahoo! has the indispensible guide to everything you need to know about the big day in the shape of its Royal Wedding site (http://uk.royalwedding.yahoo.com)&sup3;
 
 
Notes to Editors 
For new users, Flickr recently updated it&rsquo;s signing in process to make it even easier to join Flickr, in addition to using a Yahoo! ID it is now possible to sign up to Flickr with Google or Facebook accounts.
 
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That&rsquo;s how we deliver your world, your way.  And Yahoo!&rsquo;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company&rsquo;s blog, Yodel Anecdotal (yodel.yahoo.com).  <img src="http://pressroom.yahoo.co.uk/rss.ashx?id=676209" height="1" width="1" />]]></description>
<pubDate>Wed, 20 Apr 2011 23:41:00 GMT</pubDate>
</item>
<item>
<title>Explosion in online video viewing has created a new market for engaging ads, Yahoo! research reveals</title>
<link>http://pressroom.yahoo.co.uk/pr/ycorpuk/explosion-in-online-video-viewing-3-31-11.aspx?link_page_rss=220364</link>
<guid>http://pressroom.yahoo.co.uk/pr/ycorpuk/explosion-in-online-video-viewing-3-31-11.aspx</guid>
<description><![CDATA[An explosion of online videos has created an enormous opportunity for brands to reach their customers with engaging ads, according to Yahoo!.
 
The number of online video views has increased by 259% in just three years according to Comscore. Today Yahoo! launches major research into how consumers interact with short form video online and what this could mean for brands.
 
Patrick Hourihan, Head of UK Research at Yahoo! said: &ldquo;Short form content - clips under 5 minutes - are being consumed by more than 25 million users every month. What we are seeing is the genuine evolution from the internet user to the internet viewer.
 
&ldquo;That has huge implications for publishers in terms of what content to develop and how best to use advertising, since the rise in online video has effectively created a whole new ad platform that is growing incredibly quickly.&rdquo;
 
Yahoo!&rsquo;s research looked at short form video of up to five minutes in length. Its key findings for advertisers included:

Online TV clips showing sport, news, film, music and comedy are the main genres of interest for consumers
22 seconds is the ideal length of time to view an advert before a video a clip
There is advertising opportunity when short form video is viewed in a trusted environment and brought to the viewers by a credible brand  
Consumers are also willing to participate with &lsquo;pull advertising&rsquo;. Here users are served with advertising that offers interactive content or a narrative which invites the users to actively engage with the ad and sought out additional content &ndash; Yahoo!&rsquo;s research showed the optimum duration for this type of additional content is 2 minutes &ndash; which is four times the average TV spot length
Video content as advertising needs to be of high quality if consumers are to willing to view it
Consumers are more likely to share online video by email and not through social media

The research also examined how, where and when people watch videos online.  The desktop computer remains the way that most people watch online videos, typically around the beginning of the working day with viewing split between news, sport and TV catch up sites.  Laptops are mostly used to watch video later in the day (7-10pm) and the majority of people access video content through general online browsing sessions. Mobiles are typically used at the very beginning of the day or later at night and often whilst the user consumer is in bed!
 
Findings also revealed that consumers are 60% more likely to forward video clips via email as opposed to posting them on a social network site and 52% think they will eventually have to pay for more quality video online.
 
Patrick said: &ldquo;Viewing short form video is now a common element of the internet experience.  The key message from our research is that the best place for advertisers to engage with consumers is where broadcast quality content is offered at trusted destinations and by credible brands &ndash; this is where the real opportunity lies.
 
&ldquo;Yahoo! helps advertisers to engage with consumers through short form video as it has the science to understand and segment an audience, the art to create lasting engagement with consumers through context, and the scale to reach the right person in the right setting in meaningful numbers.&rdquo;
 
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That&rsquo;s how we deliver your world, your way.  And Yahoo!&rsquo;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company&rsquo;s blog, Yodel Anecdotal (yodel.yahoo.com).  
 
For more information please contact:
Sophia Parviez at Yahoo!
T: 020 7313 1306
E: sophiap@yahoo-inc.com
 
Damian Peachey at Yahoo!
T: 020 7131 1108
E: damianp@yahoo-inc.com
 
Will Richardson at MHP Communications
T: 020 3128 8159
E: will.richardson@mhpc.com<img src="http://pressroom.yahoo.co.uk/rss.ashx?id=685576" height="1" width="1" />]]></description>
<pubDate>Fri, 01 Apr 2011 00:16:00 GMT</pubDate>
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